Sergio Hernandez Andrade
Expert in 360° design, specialized in luxury leather goods and accessories, with over 15 years of experience in concept creation and managing multidisciplinary teams internationally. Ability to reinvent codes while preserving brand identity. SKILLS Creative direction and management of international projects Expertise in luxury leather goods and accessories Coordination of internal and external teams Proficiency in Adobe Suite (Photoshop, Illustrator, InDesign) Fluent communication in French, English, Italian, Spanish (native), Portuguese (B1)
Creation of new leather goods and luggage concepts for the FW25 season Development and management of existing lines Collaboration with Marketing and Merchandising departments based in Paris Supervision of R&D teams based in Florence
Theme proposals and creation of LLG, MLG, SLG, and accessories lines Reinvention of brand codes and repositioning of the leather goods offer Collaboration with external illustrators in Paris and Hamburg Collaboration with Marketing and Merchandising departments based in Florence and Hamburg Coordination of R&D teams for materials, metal fittings, and prototyping based in Florence
MARGIELA, DELPOZO, CARTIER, SERAPIAN, ZEGNA, MICHAEL KORS, HESCHUNG, RENA LANGE, BENTLEY, CERRUTI 1881 PARIS, BRIONI, ZILLI, BELSTAFF, CAROLINA HERRERA NY, FERRARI, BUGATI... entre autres. Creative direction of the commercial and runway lines of LLG, SLG, Belts, and Shoes Management and coordination of internal and external teams based in Spain, France, Italy, HK & China Proposal of raw materials, suppliers, and manufacturers. Reporting to the Artistic Direction and the brands’ R&D and Merchandising teams.
Co-coach and co-creative facilitator in charge of the 'Design for Brands' workshop for accessory designers at IFM, in collaboration with brands such as Chanel, Louis Vuitton, Saint Laurent, among others
-Finalization of the Haute couture collection -Collaboration with the creative team based in Tokyo
Support in the creation and production of ready-to-wear, LLG, and footwear collections. Research of volume for runway pieces in collaboration with the workshop, and fitting of models. Production of sketches and development of technical specifications and toiles.
Costume Designer and Coreographer: Design, casting, and team co-management. Agency specializing in custom shows and events Collaborations for opera, cinema, press, and TV Opera el Liceu, La Fura dels Baus, Tele5, Gestmusic Endemol, Vale Music, Los 40 Principales...