A commercially-driven, "ego-less," and hands-on creative professional who is passionate about working with fashion brands at the cusp of change. As an inspiring change agent, works with leadership to understand the new brand and business strategy and combines business acumen with creativity and intuition. See how the store, product and all visual aspects of the business need to pivot and work together to propel it forward and reach the best results. Works collaboratively with teams to inspire new visual direction and re-works store's look and feel and provides creative direction to product and marketing teams to ensure a seamless and an upgraded visual experience that results in increased performance. Highlights "Christopher is the hands-on creative resource for small- to medium-sized fashion brands wanting to reposition and up-level their visual game." Kirsten Kuhlmann, Head of Retail for Hackett ● 15+ years of consistently supporting fashion brands to reposition and pivot by re-imagining and re-working the look and feel of stores (interior and visual merchandising). ● Cultivates strong relationships with stores and operational teams to gain buy-in and increase store performance. ● Partners with product teams to infuse creativity into better designs and collaboratively help create more commercial products. ● Provides strong and creative art direction to many aspects of the businesses including photoshoots, PR events, product launches and advertising campaigns. ● Successfully manages visual operational budgets of up to 1Million Euros ● Leads teams of up to 6 people across different aspects of the business and locations.