Imane Chaheb
"Nothing is impossible, even the improbable.” — Pythagoras Guided by this belief, I turn the improbable into tangible, immersive realities. Architectural Designer with leadership responsibilities, I create visionary experiences at the crossroads of culture, innovation, and luxury. Graduate of École des Arts Décoratifs Paris, I have contributed to projects ranging from iconic objects to large-scale urban installations in Paris, Marrakech, Seoul, and Beijing. With a global perspective and refined sensitivity, I design future-focused environments for governments, institutions, and visionary leaders.
Responsible for the artistic direction and strategic coordination of a prestigious international cultural event, featuring the participation of seven diplomatic representations and a multidisciplinary program combining artistic expression, expert interventions, and intercultural dialogue.
Creating immersive, high-end spaces for international clients and embassies across hospitality, retail, wellness, and residential sectors, blending storytelling and user experience.
Assisted in concept development, technical drawings, and detailed design for high-end hospitality spaces and exclusive private residences.
Contributed to the design and development of immersive, personalized retail environments for international airports across the TREMEAI zone (Travel Retail Europe, Middle East, Africa, India). Assisted in the creation of bespoke counters and merchandising furniture for premium brands such as Helena Rubinstein, Kiehl’s, Skinceuticals, La Roche-Posay, Vichy, and Kérastase, ensuring alignment with brand codes and luxury standards. Actively participated in marketing and customer experience meetings, aligning design solutions with strategic brand objectives. Visited fabrication workshops to oversee furniture production and ensure design accuracy and material quality. Also: – Developed immersive retail design concepts integrating innovation and user experience – Contributed to the 2030 prospective business unit for future retail strategies – Participated in the Brandstorm innovation challenge, co-developing a tech-beauty concept
Led co-creative educational workshops combining design, storytelling, and innovation with middle school students, guiding them through an eco-friendly urban furniture design competition. The initiative included engagement with JPMorgan representatives, culminating in a final event in London.
Participated in early-stage concept development and design detailing for luxury interiors.
Collaborated on experimental urban installations and architectural concepts at multiple scales.
Site supervision for a fine dining restaurant in Casablanca and luxury private villas in Marrakech. Managed FF&E sourcing, client coordination, moodboards, design trend research, and selection of antique and designer pieces.
Supported space planning, technical and structural drawings, building permits, site supervision, client coordination, and material boards for residential interiors and showroom designs.
Created experimental samples inspired by historic art; designed sculptures and objects for prestigious luxury brands; developed innovative materials and concepts for high-end installations.
Institut du Monde Arabe Supported the assembly and scenographic design of a large-scale cultural parade float.
Assisted with residential interior and structural layouts, technical drawings, building permit documentation, site supervision, client meetings, and moodboard presentations