GENERAL
Reporting to Head of W&FJ Europe Management: international team of 10 persons in Paris and influence of all marketing/CRM/VM teams in 7 markets Business & strategy: • Co-responsible for ~160 M€ turnover, sales gaps analysis and action plan, advertising & promotion spendings (~40 M€) • Built and aligned with HQ marketing and client strategies for all networks: W&FJ and Fashion boutiques, Wholesale • Identified new trends and new product opportunities leading to new product launches as of 2025 Brand image: • Enhanced the brand equity and elevated the client experience through all touchpoints (VM, CRM, Events, Media…) • In charge of media strategy, 20 M€ media budget allocation, test and learn on new platforms (Tik Tok…) Retail: • Took part in the opening taskforce of the 1 st WFJ boutique in Italy (VM, events, training, media…) • CRM: grew clients database (+20% year on year) through prospects recruitment and Chanel Fashion clients conversion Wholesale: • Developed new events together with HQ and artistic direction to increase clients' consideration and Watches sales • in charge of quarterly Visual Merchandising and websites animations of ~150 POS and 90 websites
Reporting to APAC TR Managing Director COVID crisis management: • refocused strategy and business to Hainan / Haitang Bay in China and key airports of the region • simplified product assortments, reworked sales forecasts, adapted visual merchandising, elaborated new training plan, consolidated media costs for renegotiations with JC Decaux Management: Direct management of 2 persons and transversal cross-cultural influence of the marketing teams in 14 markets Business / Finance: Responsible for ~ 350 M$ turnover (sell in), budget forecast and advertising and promotion spendings Strategy: • Defined the marketing strategy for APAC Travel Retail, including product calendar, assortment, 360 activations • Bi-Yearly reporting and alignment with global teams: competitors' trends, specific local needs, long term strategy Retail / client experience: • Briefed the artistic direction to design new POS (visibility, zoning, client experience…) • Elaborated yearly dedicated training plan answering Travel Retail specificities with the regional learning team Wholesale business development: • Presented the marketing strategy, new products and trade marketing plan to the APAC TR operators • Worked together with the operators and local markets to implement Travelers data collection and omni-channel client journey • Opened and optimized TR pre-order websites in key markets of the APAC region
Reporting to SEA Managing directors PIAGET -Project Manager – The Sunny side of life Haute Joaillerie &Horlogerie collection launch in SEA Events planning: Organized the Exhibition, Gala dinner and Private Viewings for 200 worldwide VVIP guests Clients' hospitality: Took care of clients' hospitality program with an agency
Brand awareness: Organized the 1st VCA patrimonial exhibition in SEA, ArtScience Museum, April - Aug 2016 - 45 000 visitors Events planning: Drove the overall planning, budget and execution of the exhibition and all side events (gala dinner, Clients' present ations, conferences with L'Ecole Van Cleef & Arpels and external speakers to sustain buzz around the exhibition) Leadership / Influence: coordination of all internal departments, communication with headquarters Partnerships: Established partnerships with French institutions, private banks, business schools…
Reporting to Marketing Director Cross cultural Management: team of 7 persons Business & Finance: • Responsible for a 110 M€ turnover, Sales Forecasts and Advertising & Promotions spendings allocation • Optimized Candy Category P&L via agencies pitch (Media, Creative, Sampling, PR) and Value optimization/costs reduction pro jects working together with factories and procurement department Strategy: • Managed a portfolio of 3 candy brands (Xylicrystal, Halls, Mentos) • Entered new growing categories with new products, format offers and breakthrough innovations • Established the 3-year strategic plan to grow candy business in terms of Net Revenue, Market Share and Margin Media: • Developed all new communications with agencies (ADK, Mc Cann, Beacon, Grey): TVC, digital, tie up with celebrities • Planned and optimized all media spendings, managing all media agencies (media planning and buying with Mindshare, media auditing with True Star)
Reporting to Marketing Director • Training: Developed the annual training program for the marketing team working with headquarters and local agencies • Nutrition, Health & Wellness strategy: set up dashboards, developed packaging and corporate website communications Chocolate Brand Manager Reporting to Group Manager • Strategy: full repositioning and relaunch of Nestle Tablets with new recipe & new packaging • Trade Marketing: prepared and implemented all promotional activities (promotions, trade events, Salon du chocolat…)
• Reporting to Brand Manager Tassimo Assistant Brand Manager • Innovation: created a new business segment for Breakfast consumption and new format for small supermarkets • CRM: prepared all Customer Relationship Marketing communications (Mother's Day, Back to School, Xmas…) • Finance: prepared sales forecasts with sales team, monitored Advertising & Promotions spendings and did fiscal closing Business & Innovation: created a new business segment with a new range of cappuccino for teenagers • Media: Developed TV (M6, TF1) and radio (Fun radio) sponsoring • Trade Marketing: Proposed and implemented all marketing activities (instore promotions, sampling…)