Stephanie Roberts



Stephanie Roberts

Marketing and Branding executive with an astute awareness of the cross pollination of culture and commerce

Current Location

New York, NY, USA

Stephanie is available for work

A confident communicator and engaging presenter, I am a consultative leader who partners with internal and external teams to scale brand awareness, engagement, and loyalty. Through strategic and visionary marketing, communications, issues management, and media relations, I lead initiatives that advance a brand’s image and reputation. My greatest success has been leveraging my expertise to foster positive stakeholder relations, develop innovative, strategic media and PR strategies, and create narratives that drive greater visibility and add value. I am known for my creative vision and eye for luxury, and am deeply involved in product innovation and curation.

I bring a demonstrated record of achievement in storytelling, managing communications and brand initiatives, cultivating relationships, and serving as a subject matter expert [SME]. As vice president of brand development for CAK Entertainment, I led the development and execution of breakthrough programs that built awareness for artists, influencers and retail clients. From architecting strategies and crafting value propositions to executing campaigns, I ensured cohesive, consistent, and engaging brand experiences. Earlier, as chief of staff to the chairman of Martha Stewart Living Omnimedia, I partnered with the executive leadership team on licensing agreements, including those with Macy’s, Home Depot, PetSmart, and Crain Communications, among others.

Some of the key highlights of my career include the following achievements:

• Leading the launch of Diana Ross’ fine fragrance ‘Diana Diamond,’ which delivered $2.2M in gross sales in less than 5 hours.
• Securing and negotiating Pitbull’s private VIP performance at grand opening of the Brickell, Miami SAKS 5TH Avenue.
• Managing the marketing and branding of iconic NYC buildings, including the CHANEL retail condo at 139 Spring Street.

I am positioned to make a swift and meaningful contribution to the strategic marketing and communications initiatives of a dynamic and disruptive organization. If you would like to connect, please reach me at

  • Brands Stephanie has worked with
    • We Are the Board
    • The WIE Suite
    • Soho House & Co
    • C.A.K. Entertainment
    • Martha Stewart Living Omnimedia
    • Macy's
    • Coach
  • Stephanie's past titles
    • Member
    • Member
    • Member
    • Vice President Brand Marketing
    • Chief Of Staff
    • Advertising Sales Assistant
    • Event Operations Manager
    • Operations Manager
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Hourly Consulting
  • Freelance Assignments
  • Permanent Positions


We Are the Board

Jun 2022 - Now

THE BOARD is rewriting the role of vetted consultants and what it means to represent your company's board of experts. We curate "Dream Teams" by bringing our network of freelance expertise to brands s...


The WIE Suite

Jan 2020 - Now


Soho House & Co

Oct 2015 - Now

VP, Brand Development

C.A.K. Entertainment

Jan 2012 - Dec 2019

Managed deal flow, ensured adherence to agreed-upon terms for clients, and maintained Charles Koppelman’s public appearances and relationships with media [WSJ, CNBC, and others] as global business lea...

Chief of Staff, Office of the Chairman

Martha Stewart Living Omnimedia

Oct 2005 - Feb 2012

Served as thought partner to chairman in developing and implementing long-term strategic plans and liaising with key stakeholders to coordinate and facilitate communication and cohesion with corporate...

  • Communication Consulting


  • Brand Management


  • International Marketing


  • Brand Marketing


  • Creative Direction


  • Contract Negotiation






Not specified.

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