A confident communicator and engaging presenter, I am a consultative leader who partners with internal and external teams to scale brand awareness, engagement, and loyalty. Through strategic and visionary marketing, communications, issues management, and media relations, I lead initiatives that advance a brand’s image and reputation. My greatest success has been leveraging my expertise to foster positive stakeholder relations, develop innovative, strategic media and PR strategies, and create narratives that drive greater visibility and add value. I am known for my creative vision and eye for luxury, and am deeply involved in product innovation and curation.

I bring a demonstrated record of achievement in storytelling, managing communications and brand initiatives, cultivating relationships, and serving as a subject matter expert [SME]. As vice president of brand development for CAK Entertainment, I led the development and execution of breakthrough programs that built awareness for artists, influencers and retail clients. From architecting strategies and crafting value propositions to executing campaigns, I ensured cohesive, consistent, and engaging brand experiences. Earlier, as chief of staff to the chairman of Martha Stewart Living Omnimedia, I partnered with the executive leadership team on licensing agreements, including those with Macy’s, Home Depot, PetSmart, and Crain Communications, among others.

Some of the key highlights of my career include the following achievements:

• Leading the launch of Diana Ross’ fine fragrance ‘Diana Diamond,’ which delivered $2.2M in gross sales in less than 5 hours.
• Securing and negotiating Pitbull’s private VIP performance at grand opening of the Brickell, Miami SAKS 5TH Avenue.
• Managing the marketing and branding of iconic NYC buildings, including the CHANEL retail condo at 139 Spring Street.

I am positioned to make a swift and meaningful contribution to the strategic marketing and communications initiatives of a dynamic and disruptive organization. If you would like to connect, please reach me at stephanie.roberts7004@gmail.com.