Anderson Samuel
I bring over four years’ experience in luxury retail, specialising in personalised styling, sales, and visual merchandising at Reiss. I excel in delivering exceptional customer service, adapting quickly to fast-paced shop floor environments, and consistently driving results across womenswear, menswear, and accessories.
Deliver personalised styling consultations, building lasting client relationships through exceptional luxury customer service. Curate complete wardrobe solutions by understanding individual client needs, lifestyle, and current fashion trends. Drive sales through expert product knowledge, styling recommendations, and cross-selling techniques while consistently meeting business objectives. Maintain premium visual merchandising standards, ensuring the shop floor reflects the REISS brand aesthetic. Support stock management, replenishment, and store operations to provide a seamless shopping experience. Collaborate with the wider team to deliver an elevated in-store experience and uphold the brand's commitment to quality and service.
Worked backstage operations during London Fashion Week for Richard Quinn and 16ARLINGTON, dressing models, preparing garments, steaming and organising samples, and ensuring seamless outfit changes in a fast-paced runway environment while contributing to the successful delivery of each show.
Proficient in analysing body shapes and curating signature looks for exclusive client events, sourcing high-end designer pieces. Designed and styled press looks and interview appearances for Tiwa Savage's film promotion across Amazon Prime, Variety, MTV Fresh Out, and ABC News (2024), ensuring consistent brand representation. Developed a polished outfit for Tiwa Savage's Sky News interview to reflect her brand and engage viewers. Styled Tiwa Savage's interview appearance for Okay Africa (2024). Curated and styled Tiwa Savage's looks for the film premiere "Water & Garri" in London and Lagos (2024). Created looks for Tiwa Savage's London Fashion Week (2024) – Burberry AW24 show. Supported styling development for Tiwa Savage's British Fashion Awards (2023 & 2024) runway look. Styled for Tecno Camon 30 campaign featuring Tiwa Savage (2024). Led styling direction for Tiwa Savage x Olamide x Mystroofficial music video (2024), contributing to the overall aesthetic and narrative. Directed creative styling for Mallet SS 2022 and Wayfair shoot with Georgia Koudougou (2022), enhancing visual storytelling. Collaborated on the Pirelli Calendar 2024 project.
Styled editorial fashion shoots for publications including Vanity Teen, HUF Magazine, House of Solo, and KIKIRIKI, sourcing luxury designer samples and managing PR loan relationships to create trend-led editorial content in collaboration with photographers and creative teams.
I have worked alongside Anderson for a year as his sales manager at Reiss, and would highly recommend him. Anderson is an exceptional employee and colleague, always going above and beyond for customers and staff alike. He strives for the best customer experience, and was the first name put forward when needed for a one-on-one appointment with our customers due to his thorough product knowledge, attention to detail, and professional approach. I firmly believe Anderson to be a valuable addition to any workplace as his drive for sales, commitment to the team, and work ethic is always exceptional, and recommend him without hesitation.