A detail-oriented and results-driven marketing operations specialist with an extensive background in client relations, brand activations, and cross-functional coordination. Proven track record in overseeing end-to-end project execution, and adept at delivering data-driven marketing solutions, refining creative approach, and ensuring seamless project delivery within tight deadlines. Enthusiastic and eager to learn, with an adaptable mindset and the ability to stay focused and calm under pressure. A proactive problem-solver with a fast-paced execution mindset actively enhancing knowledge in digital analytics and performance tracking via Google’s Digital Marketing. Passionate about working collaboratively within a team, and equipped with flexibility and organisational skills to thrive in dynamic environments.
－Provided logistical and operational support for a high-profile concert, applying strong organisational skills to manage multiple tasks simultaneously. －Assisted as the co-on-site contact for internal, external and customers, ensuring seamless operations.
－Handled communication between designers, PR teams, and production crews with attention to detail and the ability to manage cross-functional teams. －Coordinated social media coverage, generating BTS content, increasing 20% brand exposure during fashion week.
－Developed and executed content strategies for KaiKai (@kailung_chou), tailored to engage the Mandarin-speaking audience in London, aligning with brand values and market trends. －Built brand partnerships with Truedan (Taiwanese bubble tea brand) and Beara Beara (British leather goods brand), demonstrating the ability to manage supplier relationships and collaborate effectively. －Managed data analysis to refine content strategies, increasing follower count by 20k in 10 months.
KEY ACHIEVEMENTS －Managed end-to-end execution and developed strategic content for La Roche-Posay’s 3D pop-up activation, launching the industry’s first naked-eye 3D campaign. Acted as the main point of contact between marketing, retail and production teams, ensuring smooth coordination across online promotions, offline activations, and product readiness. The project resulted in an 18% increase in consumer engagement and contributed to the company being awarded L’Oréal Taiwan’s 2023 Super Partner for sustainable design. －Led development and execution of GWP and bespoke hampers, managing supplier negotiation, production, and on-time delivery. Projects included Tiffany & Co. Christmas chocolates, Helena Rubinstein Mother’s Day bouquets, Armani Beauty Valentine’s crystal gift sets. －Coordinated creative proposals, planning, and execution for in-store experiences and VIP events. Projects included Clarins VIP traditional tea ceremony experiential activation, Ralph Lauren Children’s Day painting workshop, and YSL Beauty exclusive VIP night. EXPERIENCES －Executed 50+ brand activations and 8+ large-scale experiential campaigns annually, integrating VIP experiences, in-store campaigns, PR seeding, influencer collaborations, press conferences, and pop-up events for L'ORÉAL Taiwan (YSL Beauty, Kiehl's, Lancôme, Helena Rubinstein), Tiffany & Co., and Ralph Lauren. －Acted as the key client liaison, overseeing end-to-end execution from strategy proposals and scheduling to supplier coordination, on-site management, and post-campaign analysis, delivering a 10%+ increase in customer engagement. －Managed vendor contracts, budget tracking, and financial reconciliation to ensure cost efficiency and timely invoice processing for brand activations. －Conducted market trend analysis, budget control, and post-project evaluation to refine future strategies.
－Collaborated with cross-functional teams to develop creative ideation, on-site execution, and post-event reports to ensure alignment with brand objectives. －Conducted market trend analysis and competitor research to enhance CRM strategies and customer retention.
－Supported coordinating retail campaigns, marketing initiatives, and performance reports for Calvin Klein, THOM BROWNE, and rag & bone, driving a 12% increase in sales during promotions. －Managed samples between production, e-commerce, photography, and media requests, ensuring product accuracy.