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Caleb Ohiro

Creative Director & Graphic Designer
Portfolio website
About

"Hey there! i'm Caleb, a skilled graphic designer and video animator, I offer a unique blend of creativity and technical expertise that can greatly benefit brands. With a keen eye for aesthetics and a deep understanding of visual communication, I excel at translating brand values and messages into compelling visual experiences. Through my expertise in graphic design, I create visually stunning and impactful designs that enhance brand identity and attract target audiences. Additionally, my proficiency in video animation allows me to bring brands to life through captivating motion graphics and engaging storytelling. By leveraging my skills, brands can effectively communicate their stories, products, and services, leaving a lasting impression on their audience. I am dedicated to delivering high-quality work that exceeds expectations and helps brands stand out in today's competitive market."

Previous Brands
FUSED
Farzan cc
Work Experience
Senior Graphic Designer
May ‘24 - Now
Self employed

Created design work that led to a measurable increase in client sales, with a documented average growth of 30% in product, service, and event promotion effectiveness. Provided hands-on support to various clients at various project stages, resulting in a 95% satisfaction rate and a 50% increase in repeat business due to exceptional service and open communication. Crafted responsive visuals for blog posts that led to a 40% surge in reader traffic across corporate web sites, driving significant increases in website traffic and user interaction, produced animated content and motion graphics, designing assets and layouts tailored to a wide range of clients and projects. Designed animation and motion graphics for a clientele spanning 20 different brands, yielding a 25% upswing in audience interaction and bolstering brand recognition across multiple platforms Creates multiple custom animations and effects using Adobe After Effects, which enhanced the visual appeal and impact of client projects, leading to positive feedback and increased client satisfaction. Edited content using Premiere Pro, Photoshop, and After Effects, producing professional-grade results that contributed to a 50% increase in viewer retention and brand perception.

Creative Director
Jan ‘21 - Jan ‘23
FUSED

Led a proactive team of 4 designers and creatives, spearheading 25 design projects from inception to completion, leading to a 30% increase in client satisfaction and a 25% boost in project efficiency. Worked in tandem with the copy writing team to bring the brand's vision and message to life across diverse projects, leading to a 40% uptick in brand visibility also a 20% enhancement in message consisten cy.. Led daily and weekly staff meetings to ensure the team remained abreast of objectives and compa ny-wide updates, leading to a 50% enhancement in communication efficiency and a 15% decrease in project delays. Remained updated on industry trends and best practices, which led to the integration of cutting-edge design methods, ultimately yielding a 35% improvement in project quality and heightened client satisfac tion. Cultivated a collaborative team environment that fostered creativity and innovation, leading to a 30% increase in team morale and a 25% rise in cross-departmental collaboration. Developed comprehensive brand guidelines for visual identity and messaging, guaranteeing uniformity across every channel, this initiative resulted in a 30% enhancement in brand acknowledgment and a 25% upsurge in customer trust. Oversaw the creative direction across a spectrum of marketing endeavors, encompassing branding, photography, and graphic design, this leadership led to a notable 25% boost in customer engagement and a 20% elevation in project return on investment (ROI). Effectively managed project budgets, timelines, and resources, resulting in a 15% reduction in project costs and a 20% increase in project profitability. Formed innovative strategies that elevated brand perception and drove higher levels of consumer interac tion, leading to a 30% uptick in brand loyalty and a 30% increase in customer retention. Established uniform creative design workflows by integrating industry-leading methodologies, resulting in a 40% enhancement in project uniformity and a 20% decrease in errors and revisions. Managed the creation and delivery of multimedia content across 20 projects, driving a 25% surge in audi ence engagement and a 15% boost in content efficacy, furthermore, conducted thorough market analysis to pinpoint evolving trends and expanding opportunities prospects, leading to a 20% enhancement in product improvement and a 15% expansion in market presence.

Graphic Designer
Jan ‘20 - Jan ‘21
Farzan cc

Directed the development and distribution of multimedia content for 20 projects, resulting in a 25% increase in audience participation and a 15% improvement in content effectiveness. Additionally, conduct ed in-depth market research to identify emerging trends and growth opportunities, culminating in a 20% increase in product innovation and a 15% expansion of market share. Played a crucial part in crafting visually compelling assets for diverse branding endeavors, marketing drives, and digital platforms, resulting in a 30% surge in brand exposure and a 20% enhancement in customer interaction. Effectively supervised a workload of up to 10 concurrent projects, consistently meeting stringent deadlines and realizing a 20% improvement in project throughout efficiency. Maintained consistency with established brand guidelines across various platforms for all design endeavors, achieving a remarkable 95% consistency rate and a notable 20% enhance ment in brand perception. Worked closely with marketing teams to craft compelling advertising campaigns for both print and digital media, yielding a significant 35% uptick in conversion rates and a notewor thy 20% expansion in brand awareness.

Languages
English - Native
Education & Training
Lagos State University
B.SC Management Technology
Lagos, Nigeria