I specialise in creating bespoke designs and captivating stories as a luxury-led graphic designer. With expertise in art direction for fashion photoshoots and strategic print and digital design, my exhibited work showcases my versatility and creative achievements. My design philosophy prioritises user needs and sustainability. Studying in Paris for three years honed my artistic skills and expanded my global market knowledge through immersion in fashion, art and culture.
- Designing and managing all visual material for the entire brand. - Ensuring a captivating online presence including social media content creation, website banners, GIFs, animation, video and email newsletters. - Working with E-commerce, Sales and Spa departments to produce assets (presentations, training guides, planograms) within brand guidelines. - Working on print communications ranging from in-store POS, marketing activations, and events to branding.
- Built responsive and impactful websites, editing HTML + CSS code to create impressive aesthetics, e.g. hover effects. - Executed regular site walk checks to ensure accuracy across devices. - Brainstormed and executed captivating concepts for shoots, including project management, location scouting and set design.