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Hafida Ayata

Global Sales Director
About

From

Previous Brands
Cbn/come Be Nation
Swarovski
Sonia Rykiel
Jonathan Saunders & Marios Schawb
JC de Castelbajac
Staff International S.P.A
Christian Dior Couture
Trussardi
L'Eclaireur
Work Experience
CEO&Founder
‘21 - Now
Cbn/come Be Nation

Fashion consulting agency bringing and support the designers in omnichannel distribution and product development

Retail & Wholesale Marketing Director Europe
Jan ‘18 - Jan ‘21
Swarovski

Key responsibilities & accomplishments : Manage and control the profitability of the retail network : France 22, Italy 3, Spain: 4, Benelux 4 Responsible for sales performance : Support for regional managers, training of teams Definition and execution of actions plan : Launch of promotional campaigns, merchandising, incentives, gifting Development the wholesale for the fine jewellery segment with e-commerce, trade fairs, agent, multibrands

Merchandising & Sales Development Manager Worldwide
Jan ‘16 - Jan ‘18
Sonia Rykiel

Key responsibilities & accomplishments : Definition and implementation of business strategy to develop the Wholesale international network Qualitative and quantitative analysis of markets, products, sales and distribution networks Pilot of agents and business partners (Russia, Eastern countries and Benelux) Management of the sales team : objectives, coaching and support to customers

International Wholesale Director Worldwide
Jan ‘13 - Jan ‘15
Jonathan Saunders & Marios Schawb

Key responsibilities & accomplishments : Development of marketing and sales strategy (Market analysis, sales procedures, merchandising guideline, product launch) +4% Management of the consistency product offer, increasing brand awareness and enhance brand identity in key markets Definition of the wholesale strategy worldwide (240) toward the different channels : Agents, Distributors and Buyers

Marketing and Sales Director Worldwide
Jan ‘10 - Jan ‘13
JC de Castelbajac

Key responsibilities & accomplishments : Sales overachievement: by 13% in 2010, 9% in 2011, 3% in 2012 Set up worldwide network : wholesale: 400 POS. Retail : 7 and e-commerce: 1 Development the sales policies, budget and marketing operations (Collection plan&briefing, sales&market analysis, guideline of training and visual merchandising) Define a profitable long-term business plan through various opportunities : Agent, distributors, retailers,

Global Sales Director Worldwide (exc US)
Jan ‘07 - Jan ‘10
Staff International S.P.A

Key responsibilities & accomplishments : Overachievement: by 16% in 2007, 16% in 2008, 19% in 2009 Building the worldwide distribution network : wholesale : 685, retail : 35 (Dsquared, M. Margiela, Westwood, Viktor&Rolf, Sophia Kokosalaki) Management the various subsidiaries : Paris, Milan, London, New-York and Tokyo Definition of business plan and annual budgets, with full responsibility of P&L (brand positioning, sales analysis)

Wholesale Manager EMEA
Jan ‘00 - Jan ‘06
Christian Dior Couture

Key responsibilities & accomplishments : Overachievement : by 22% in 2005, 33% in 2006 Launching and development of the wholesale distribution network : 270 POS Definition and organization of the trade marketing and sales strategies (finance, legal and logistic procedure) Development and Management of contracts corners. Follow-up of store merchandising and layout plans (prospection, visiting customers)

International Retail Director
Jan ‘96 - Jan ‘00
Trussardi

Retail Director
Jan ‘87 - Jan ‘96
L'Eclaireur

Languages
Arabic - Fluent
English - Fluent
Italian - Fluent
Location Preference
Open to relocation
Work Pattern
Full-time
Employment Preference
Permanent Positions
Hourly Consulting
Paris, France