Alejandro Perez
Multidisciplinary marketing professional with 6 years of experience in brand and media, across both agency and in-house environments, leading integrated campaigns, media strategy, and brand activations for global brands including LVMH, L’Oréal, Puig, Mercedes-Benz and Unilever. My skills include translating data-driven insights into consumer-centric marketing plans, cross-functional collaboration and stakeholder management. Master-degree level education in Marketing Communications. Currently expanding expertise in data analysis to enhance my strategic thinking and commercial impact. Fluent in English and Spanish, intermediate French, with an international and multicultural background, having lived and worked across Spain, the UK, the Netherlands, and China. Passionate about DE&I and Sustainability.
Agency: Publicis Media Luxe Client: LVMH, working with 8 iconic Maisons across Fashion (RTW & Couture), Watches & Jewellery and Beauty Brands: Louis Vuitton, Givenchy, Loewe, Marc Jacobs, Celine, Fendi, Loro Piana and Bulgari My main responsibilities include: • Leading end-to-end campaigns for key product launches, ensuring brand consistency across all channels. • Developing and executing media strategies to optimize efficiencies and maximise ROI. • Leveraging market intelligence and consumer behaviour, turning insights into actionable strategies. • Driving commercial success through data-driven investment recommendations aligned to business goals and market share growth. • Building strong partnerships with cross-functional teams and external stakeholders to deliver brand excellence.
In this role in Brand marketing on Garnier UK, I was involved in multiple 360 marketing projects across product management, paid and organic social and influencer campaigns, as well as occasionally supporting retail marketing and e-commerce teams. Key achievements to highlight include owning Always On, seamlessly activating digital media campaigns for all skincare product franchises, supporting on the launch of the new Garnier Vitamin C Daily UV, and driving key product pillar promotional activations.
Agency: Starcom Client: Puig (Paco Rabanne, Jean Paul Gaultier, Carolina Herrera, Christian Louboutin beauty)
Client: Daimler (Mercedes-Benz, smart, Maybach)
1st rotation: Strategy & planning (6 months) 2nd rotation: Account management (6 months) Clients: Unilever EMEA & Global, Kraft-Heinz Spain
Travel & hospitality start-up, operating across Middle Eastern (UAE) and South Asian (India) markets.