I am seeking a career opportunity in International or Digital Marketing that allows me to utilize my professional expertise and cultural understanding of both Chinese and French markets. As a highly passionate individual with a knack for business development, I am eager to contribute my skills towards the growth and expansion of the company. With a firm commitment to excellence and teamwork, I aim to excel in my role and make a positive impact on the organization.
Successfully launched and managed promotional campaigns on two Weibo accounts, leading to a significant 2-month sales increase from zero to 4,376. Improved average views on Weibo from 700 to 1,600 by creating engaging content and fostering ongoing interaction with followers. Fostered positive relationships with clients and followers while expanding marketing channels to attract new customers and drive brand loyalty. Worked collaboratively with team members to develop innovative business models and optimize sales strategies, contributing to overall company growth and success.
Produced compelling content on the history, news, business development, and culture of luxury fashion brands. Ensured the account consistently delivered high-quality content to maintain audience engagement and satisfaction. Developed expertise in luxury marketing through ongoing research and analysis of industry trends and consumer behaviour.
Served as the copywriter for Xiamen Airlines' Instagram and Twitter accounts, producing engaging content to drive audience engagement and growth. Developed relationships with influencers and agents from various regions, including the US, UK, France, and Spain, to expand brand awareness and reach. Collaborated with OPPO to optimize social media promotions and increase click-through rates. Established and maintained positive relationships with key opinion leaders (KOLs) and agencies to enhance brand credibility and reach. Achieved a steady monthly growth in followers for Xiamen Airlines' Instagram account, resulting in a total of 60,000 followers.