Member of the Executive board and responsible for the general management of the subsidiary and operations. Leading the business execution and performance assuming P&L accountability. I recently decided to support companies and international startups as a consultant , by following their business development, their new strategy and implementation plan. I am an expert in retail and wholesale distribution strategies with responsibility for the income statement. My ability to support growth and profit through 360 ° strategies in the context of brand repositioning is proven. I attach particular importance to the leadership development of management teams. A position of Business Unit Director / Retail Director in an international market is my next challenge. My ambition is to lead the omni-channel strategy of development and transformation of a brand in order to impact the entire customer journey.
• Complete development and opening of a new Premium Commercial Center in Giverny in April 2023 (107 shops and restaurants / 650 people recruited): close collaboration with the tenants to achieve the best store concepts and product assortments. • Coordination of Retail and Guest Experience operations after the grand opening. • Strong partnerships with key players in the tourism sector in Paris and Normandy while maintaining close relations with local authorities. • Design of a strong opening campaign attracting 55,000 visitors on the first weekend. • Business development manager for the Top 30 for the France & Spain region: +11% vs. budget in 2023.
Consultation and advising fashion companies, start-ups and other projects across different segments. Focused on evaluating current business assumptions and brand strategy to enable to pivot and drive growth
Member of the Executive board Furla France HQ management : Retail , Wholesale through Franchises, Department stores and Multi-brands, Human Ressources, Marketing, Training, Visual Merchandising, Legal Operations : • Manage and monitor the Commercial Budget and Financial targets of the subsidiary under my scope, costs and all factors affecting the profitable performance, putting action plans into place. • Developing and expending the market: Instrumental in repositioning FURLA through new stores openings, collaboration with key partners / dpt stores, building new clientele experience and customer approach. • Develop and maintain contacts with Real estate brokers, landlords, mall operators; Identify and acquire new business partners to increase sales: develop 4P trade strategies by stores and key partners, proactively identifying opportunities to increase growth while delivering positive ROI. • Define sales strategy for 26 DOS and Franchisees, 68 Corners et 360 multibrand clients (3 agents) in collaboration with the Retail & Wholesale team. • Build a new customer experience: launching of the Retail Excellence & Clienteling program to improve the customer knowledge, CRM, coordinating in store events. • Business review: TO +408% in 4 years, Opex reduction -38% vs budget thanks to the optimization of Staff cost LFL by changing the wage system, EBITDA +169% vs budget and +573% in 2018 vs 2015. • E-shop development: Digitalization of the customer experience by setting up e-reservation, launcghing of the click and collect and WhatsApp Business
• Store and Staff management of La Vallée Village ; TO +73%, EBITDA +58% in 6 years. • P&L management, Buying and Optimization of the products replenishment. • 2011-2012: Transverse mission as Store boutique Director in Marseille and Brussels.
• Optimize sales opportunities and profitability: TO +19%, EBITDA +26%. • Conversion rate and spread development by professionalizing the whole team. • 2006: Internal promotion to Training manager for all new Franchisee partners.
• New store opening: team management focused on new clientele recruitment and loyalty. • 2002: 2nd store management in La Vallée Village (15 people, 6 M€). • 2003: Store opening support team for 12 new stores across Europe (training and support the managers and their teams).