Viviane Tan

Fashion Product Manager

Creativity and result-driven professional with hands on experience in Fashion Merchandising, Wholesale, Buying and Product Management

Previous Brands
agnès b.
Work Experience
Product Manager for Men's and Unisex Apparel
Nov ‘20 - Now
agnès b.

- Define the structure collection for Homme and Unisex for 9 subsidiaries (250-300 sku/ season) and construct product offer plans of couture, jersey, knitwear and leather - Develope the APAC regional strategy to boost revenues and gain visibility in department stores with the exclusive capsules (the order is 600P which represents 42% of increase in the T-shirt categories as a tool to recrute new customers under 30 years old) - Manage the showroom and provide the buying/ training tools which include shootings, product descriptions, fabric briefs, and visual merchandising guidelines -Customize the different merchandising assortments according to each region’s capabilities and objectives in order to present a consistent story-telling in flagship stores as well as in small boutiques - Optimize price and margin positioning on a global level by negotiating quantities with the production department as well as by modifying garments, fabrics and furnitures with the atelier - Synthesize quantitative and qualitative reports to define market trends via monthly meeting with international buyers and french boutique manangers - Organized E23 fashion show in Taiwan of 40 looks (men and women) in the attendance of 500 VIPs and media; PR value 300k euros

Global Business Analyst to CEO
May ‘19 - Nov ‘20
agnès b.

- Propose seasonal buying budgets (open-to-buy) to improve the sales growth and stock clearance for 9 product lines: Women's/ Men's/ Unisex/ Children's and Babies’/ Voyage Ready-to-Wear and accessories - Unification of reporting tools (BI Qlikview) and definition of KPIs to train subsidiaries to create interchangeable studies; the branches have reached 90% common purchasing which allows 70% of our couture shirts to benefit from a 5% discount on the cost price, with a deeper purchase - Act as the headquarter to lead the neogociation of the best made-in for the permanent T-shirts among France, Japan and Hong-Kong’s productions to centralize the quantities for better costs and CSR values - Perform the weekly sales analyses summarizing the operational activities and the main fluctuations for the executive committee

Merchansider for Women’s Apparel
Jan ‘18 - May ‘19
agnès b.

- Pilot the brand revitalization project by developing the Japanese selvedge denim wardrobe and benchmark. As a result of the shooting and the dedicated web page, sales of the pants categories have increased by 6% for Womenswear, 11% - Elaborate the commercial calender for visual merchandising

French - Fluent
English - Native
Chinese - Native
Education & Training
‘16 - ‘18
MS International Fashion and Luxury Business Development Director
‘15 - ‘15
Académie de Management de la Mode
Fashion Communication
Fu Jen University
‘12 - ‘16
Bachelor of Arts
English Language and Literature
Paris, France