With a wealth of experience in visual merchandising and retail concept development, I excel in creating dynamic store environments. I've managed visual merchandising for luxury brands and led innovative retail projects, ensuring consumer-centric, engaging shopping experiences. Native English speaker, adaptable to diverse retail settings.
Utilising over 20 years of creative design experience to start, and establish, a concept design and project management business in the UAE and GCC. Working with amazing partners to develop creative ideas and activations, seasonal window schemes, events, pop ups, store design, print, and trade shows. From conception through to realisation, and installation.
Directed all visual and creative aspects of store design, brand activations, and visual communication for over 80 luxury boutiques across the GCC. Managed multi-disciplinary teams to deliver top-tier visual merchandising and in-store experiences for luxury brands, including Chanel, Ralph Lauren, Valentino, and TOD’S. Delivered projects on time and within budget while maximising operational efficiency.