Sandeep Makam

• Envision strategy for design & creative (short & long term) • Build a single voice & tone and align stakeholders • People leadership – guide & inspire team to excel • Conceive & manage a 'best in class' creative product • Plan and estimate for highly complex projects • Visualize, design and conceptualize a user experience • Extend brand guidelines across all mediums • Provide quality assurance of all creative deliverables • Development of creative team's culture & quality standards • Delegate to designers, managers, writers & developers • Educate through project dev. & performance management • Collaborate with teams to develop new opportunities

• Creative direction, content planning, conceptualisation, briefing and process management. • Ideation, editing, production support and execution of digital video, marketing promotions & content production. • Streamlining and co-ordination of video production. • Design hiring and team building support • Work with internal stakeholders and external agencies on projects, promotions and campaigns.

• Design language across touch points, online and offline. • Manage content team & translate briefs to design. • Develop promotions across channels. • Supervise ideation & design of offline collaterals. • Work with agencies & execute campaign strategy • Executive director across photo & video shoots.

Design Planning / Creative Development: • Works with the category / brands team to bring alive the essence of master brand and its unique personality. Generates ideas to continuously refresh and keep the look and feel of website and creative spirit alive. • Delivers across disciplines a set of core design assets and identity elements unique to the brand. • Develops & designs brand architecture, site banners & multiple brand relationships & their identity renditions in line with the core design philosophy across various customer touch points. • Works closely with the brand and category teams to ideate on creative ideas that can bring alive various communication campaigns across offsite, onsite, digital and social mediums. • Develops templates / creative ideas & guidelines as support to various teams on ongoing creative development. • Innovates on the brand creative POV & designs to retain freshness, enabling the brand to stay ahead. Design Development & Planning: • Leads the in-house studio & project manage design and all creative deliveries on a day-to-day basis. • Translates core design assets into execution elements and templates to be used by multiple teams. • Monitors and enhances brand creative identity & imagery across executions and implementations. • Ensures alignment of multiple design and advertising agencies to the brand essence and identity. • Designs compliance across touchpoints - monitors and supervises - quality and accuracy across all in house deliveries from the design team and work from multiple agencies. Creative Implementation: • Leads, coaches & manages in-house studio team and is responsible for their creative / career growth. • Coordinates with key business and agency partners to deliver upon brand objectives. • Overall agency / vendor management (printers, artists, designers, etc.) and their performance.

• Creative direction and visual experience • Work with designers / developers to create and execute cutting-edge category and promotional pages across sectors like Fashion, Mobiles, Home, Electronics, FMCG Goods, Books, Real Estate and more. • Streamline design process from ideation to execution, theme creation & development. • Assist in the visualization of existing merchandising properties & evolve them to international trends. • Ensure industry best practices & global standards of visual design. • Help maintain design hygiene and visual consistency.

• Led a team of designers, art directors & copywriters creating concepts on advertising, graphic design, web design, social media communication & strategy for various brands. • Also led the Social Media team helping develop communication for clients across varied platforms. • Responsible for translating client briefs into strategy and creatives with the help of the servicing and creative team of designers and copywriters. • Collaborate with illustrators, photographers, artists, writers, web developers, coders and stylists to create effective design leading to goals expected by the client. • Build a visual identity / imagery and design for brands across various touch points like offline communication, online touch points, in-store branding and communication methods like brochures, catalogs, banners, standees, tent cards, posters, outdoor medium, press ads, television commercials, audio-visual communication, radio spots, etc. • Develop an effective long-term / short-term communication strategy for brands and businesses with the help of the servicing and marketing teams. • Meet deadlines and deliver work of the highest international standards. • Follow global best practices in design and effectively create clutter breaking communication within stipulated budgets. • Work with stylists, photographers, printers and art directors and conduct video and photo-shoots where required. • Evaluate competitive brands and understand developing trends and technology in the online space thereby creating outstanding communication for the social web and mobile devices.

Led a team of web designers, coders and developers through several projects and websites, landing pages, e-mailers and more. Was the head of the Social Media team responsible for creating campaigns, posts, contests and creative online solutions through the use of various tools and platforms like Facebook, Twitter, Instagram, Vine, Blogs and more. Co-ordinated SEO & SEM services with a team of specialists and produced several campaigns through Google marketing services. Ensured cutting edge design and best practices were followed in the creation of content and websites. Designed digital and online solutions for clients across FMCG, Health & Beauty Care, Real Estate, Retail, Fashion, Lifestyle, Education, Hospitality, Food & Beverage, Service Sector, Manufacturing Sectors. Helped design Mobile Application Solutions for clients across both iOS and Android Platforms. Played an important role in Business Consulting solutions solving key issues for several clients through the intelligent use of digital technology. Clientele: L&T Constructions - Real Estate Best Brands - Retail & Distribution Spa Senza - Beauty & Health Care Malles Constructions - Real Estate Urban Tree Constructions - Real Estate Vijay Shanthi Builders - Real Estate Venfield - Fashion & Retail Hindustan University - Education Hi Style - Retail & Fashion DIVA - Retail & Fashion Golden Bay Resorts - Hospitality KAY Fashions - Retail & Fashion Malles Manotaa - Hospitality Voora Constructions - Real Estate Italy Pizzeria - Food & Beverage Bike & Barrel - Food & Beverage

Supervised multiple creative teams and was responsible for creative strategy, ideation, copy & campaign deliverables. Over 100 clients across Fashion, FMCG, Lifestyle, Retail, Health Care, Real Estate, Education, Financial Services, Personal & Beauty Care, Restaurants, Travel & Leisure, Tourism, Media, Entertainment, Banking & Cinema. Led a team of Art Directors & Copywriters in producing creative content for 360 degree communication. Incharge of ATL & BTL: Advertising Campaigns, Design Collateral: Logo, Poster, Corporate Identity, Brochures, Packaging, etc. Ensured client delight by great work in some really tough deadlines. Instrumental in new business development & consulting. Created over 20 television commercials & supervised several photo shoots. Client servicing role handling assignment from brief to final print. Won many awards & ensured good PR outcomes. Club Mahindra Holidays - Holiday & Leisure L&T South City Projects - Real Estate Cognizant - Technology Godrej - FMCG The Chennai Silks - Fashion & Retail LifeCell International - Healthcare ITC Park Sheraton Fitness One - Health & Wellness Aran KitchenWorld - Lifestyle Gold Winner Classic Polo - Fashion & Retail Smash Innerwear - Fashion & Retail Hi Style - Fashion & Retail Diva (Ethnic Wear Boutique) - Fashion & Retail Style One - Fashion & Retail Anate - Fashion & Retail Cherio Mineral Water Josco Rubbers EVP Group Life Fitness Pricol Industries Indira Education TNRDC Light Art Koblerr Scorpio ++ Fashion & Retail Pothys - Fashion & Retail Vijay Shanthi Builders Fomra Housing & Infrastructure DB Apparels - Fashion & Retail Regaliaa Realty Blue Sapphire Entertainment and Food Raj Television Network UTV Productions Nippon Paints Influence Lifestyle Ltd. Soup and Salad Café Best Brands Pvt. Ltd. Tulive Developers Ltd. Meridian Apparels - Fashion & Retail Naturals - Beauty Salon Page 3 - Beauty Salon La Boulangerie - Bakery Dindigul Thalappakatti - Restaurant Spa Senza - Health & Wellness