Supriti Singh, Mba

As a seasoned professional in the fashion industry, I've excelled in driving innovation and fostering growth through strategic initiatives and creative solutions. With a keen eye for market trends and a passion for product development, I've leveraged sales data to identify opportunities and spearheaded the integration of 50-75 print designs monthly, resulting in a remarkable 20% boost in sales. My hands-on approach extends to directing the end-to-end production process, where I've optimized efficiency and profitability, achieving a notable 15% reduction in production lead time. By establishing a robust prototyping process that incorporates customer feedback, I've elevated quality standards and enhanced customer satisfaction ratings by an impressive 25%. Collaborating closely with cross-functional teams, I've curated exclusive collections spanning innerwear, streetwear, loungewear, and activewear categories, ensuring market responsiveness and seamless product launches. A highlight of my career includes pioneering the introduction of "Frenchie Teens," an innovative and eco-friendly underwear range tailored for teenage boys, which revolutionized the Indian market.

By leading trend identification and analysis, I've translated insights into compelling mood boards and meticulously curated fabrics and trims to elevate our designs. Through strategic planning and implementation of time and action plans, I've significantly improved efficiency by 30%, ensuring timely delivery of our final products. Moreover, my dedication to process optimization has resulted in the implementation of automated workflow systems, reducing turnaround time by 25% and facilitating sustainable product launches. Central to my role is the development of a diverse range of knits and woven products, where I've effectively managed vendor relationships, negotiated costs, and coordinated production processes to achieve exceptional results. By introducing new vendors and refining cost evaluation systems, I've enhanced operational efficiency and maintained the highest quality standards across all product categories. My commitment to excellence extends to meticulous fit management, timely approvals, and sustainable fabric sourcing, ensuring that our products consistently exceed expectations while meeting deadlines and adhering to purchase orders.

I've had the privilege of contributing significantly to the dynamic growth journey of an e-commerce startup, where my expertise has been instrumental in reshaping the landscape of high-fashion apparel and accessories. Playing a pivotal role in expanding our vendor network, I spearheaded the onboarding of 15 new suppliers, resulting in a remarkable 40% increase in product offerings tailored to women's fashion. Additionally, my efforts in streamlining vendor operations and optimizing inventory management processes led to a notable 30% reduction in overstock levels, accompanied by a 10% decrease in lead time and a 15% increase in cost savings. Within this dynamic environment, I've seamlessly blended my skills in designing captivating ranges with orchestrating strategic buying operations, ensuring our offerings consistently resonate with our diverse customer base. It's been an exhilarating journey, marked by innovation, collaboration, and a relentless pursuit of excellence in the ever-evolving world of e-commerce fashion.

I've had the privilege of contributing to the success of globally recognized brands such as Disney, Warner Brothers, and DreamWorks through the development and execution of highly successful seasonal range plans for nightwear, loungewear, and accessories. This journey has been marked by innovation and strategic thinking, resulting in a remarkable 20% increase in sales revenue while consistently meeting buyer requirements. My expertise lies in range development for nightwear, loungewear apparel, and accessories for women and girls, where I've excelled in crafting diverse collections tailored specifically to the unique preferences of each brand. Close collaboration with suppliers, sales, and marketing teams has enriched my adaptive skills and provided invaluable exposure to international markets. It's been an incredibly rewarding journey, and I look forward to continuing to innovate and collaborate in the dynamic world of fashion.

In my tenure, I've spearheaded the designing and development of diverse ranges, managed vendor operations, approvals, costing, and fabric sourcing both domestically and from China. Additionally, I efficiently oversaw PLM management, proto meetings, and approvals for size sets and pre-productions, particularly for ranges crafted from circular knit fabric. Collaborating closely with cross-functional teams and vendors, I ensured seamless execution of each style with a consistent workflow each season. Within my role for our in-house brand "Undercolor," I specialized in crafting an extensive range of innerwear, activewear, and loungewear for women, kids, and men. This multifaceted position allowed me to not only lead the design process but also excel in stock and vendor management, showcasing my proficiency in overseeing the complete spectrum of product creation and procurement. My comprehensive approach to the product lifecycle, from conception to sourcing, underscores my dedication and expertise in this dynamic role.

I've had the privilege of leading a top-performing team in the creation and successful launch of active wear and street wear collections for globally recognized brands like Umbro and Champion, resulting in a significant 30% increase in brand awareness and a remarkable 20% surge in sales revenue. Spearheading the sourcing process from India and China, I meticulously selected fabrics and trims that aligned with buyer preferences, leading to a commendable 20% reduction in supply chain lead time and ensuring the on-time delivery of all confirmed styles. Through detailed analysis of market trends and buyer preferences, I've consistently driven a 30% boost in revenue, showcasing my ability to anticipate and capitalize on industry shifts. Transitioning to designing women's innerwear and activewear presented both challenges and opportunities for growth, demanding rigorous market research, multitasking, and leveraging graphic design skills. This shift has allowed me to craft innovative designs that have contributed value to the women's fashion landscape. With experience collaborating with esteemed brands such as Spunk, Umbro, and Champion, I've excelled in the Active/Athleisure range for women, demonstrating my ability to adapt and thrive in dynamic fashion environments.

Throughout my career, I've been dedicated to driving efficiency and excellence in the fashion industry. By meticulously managing the 'Time and Action' (TNA) plan, I've successfully monitored range production, fit, and design approvals, resulting in a remarkable 30% improvement in on-time delivery and a significant 20% reduction in production errors. Spearheading the implementation of SAP software has been instrumental in enhancing our sampling process, reducing product development time by an impressive 25% and improving overall efficiency. Additionally, leading end-to-end range design and development initiatives, I've overseen vendor operations, approvals, costing, and fabric sourcing from both China and domestic suppliers, achieving a notable 15% increase in product quality and substantial reduction in production costs. My responsibilities also included managing fabric sourcing from China and coordinating with vendors globally. Leveraging SAP software, I've streamlined the sampling process and optimized product development from concept to market. Collaborating closely with cross-functional teams and vendors, I've ensured each style is seamlessly executed with a consistent workflow each season. From tech packs to production, I've been responsible for product development, costing negotiation, vendor allocation, and inter-department management. Having received training for SAP and subsequently handling the entire production process on the software underscores my adaptability and commitment to leveraging cutting-edge technologies for continuous improvement.