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Laura Forte

Senior Assistant
About

Experienced Sales Assistant at John Lewis & Partners, specialising in lingerie and jewellery. Skilled in customer engagement, upselling, and product demonstration. Proven track record in enhancing customer experiences and training teams to maximise sales potential in high-end retail environments.

Previous Brands
Kuoni
John Lewis & Partners at Westfield
Thomas Cook
Work Experience
Personal Travel Expert
Feb ‘23 - Feb ‘25
Kuoni

• Enhanced customer satisfaction by tailoring bespoke luxury travel packages. • Developed in-depth knowledge of various worldwide destinations for better client service. • Secured repeat business with exceptional customer service skills. • Boosted sales through strategic up-selling tactics. • Strives to reach set sales and revenue targets. • Skilled in team collaboration and achieving collective goals. • Resolved conflicts and complaints, ensuring client retention. • Analysed customers' feedback with aim of improving services offered.

Sales Assistant
Oct ‘19 - Jan ‘23
John Lewis & Partners at Westfield

Sales Specialist in Lingerie and Jewellery department. • Demonstrated product features and benefits for improved customer engagement. • Grew existing client spending by up-selling additional products to bespoke needs. • Built rapport with customers to enhance in-store experience and provide outstanding customer service. • Reviewed performance of sales assistants, conducting training to maximize selling potential and product knowledge.

Senior Travel Consultant
Jan ‘96 - Sep ‘19
Thomas Cook

Senior Travel Consultant • Employed promotional techniques and product knowledge to sell luxury holiday, tailor made itineraries, Cruises and flights. • Maximized agency profits by consistently converting add-on sales, including travel insurance, car rentals and excursions. • Advised customers on visas and travel safety. • Offered exemplary service to new and existing clients, helping to build lasting relationships and secure new travel assignments. • Coached and mentored many junior consultants to constantly meet and exceed monthly sales targets.

Retail Experience
Retail Category
High street
Premium
Luxury
High-end luxury
Work Environment
Department store
Shopping centre
High street store
Travel retail
Product Category
Womenswear
Watches & Jewelry
Accessories
Leather goods
Responsibilities
Greeting
Client Help
Styling
Client Advising
Transactions
Upselling
Cash register
Recommendations
Silvie Vojkuvkova
Senior colleague - lingerie department , John Lewis & Partners at Westfield
Oct 2019 - Jan 2023

When Laura started working in the lingerie department she very quickly expressed an interest in broadening her knowledge within other areas of the floor. One of those areas was a jewellery department; as she was one of the highest performing members of the lingerie team we were extremely keen to provide training and move her to our jewellery team where she quickly gained necessary knowledge and become one of the most valued members of our team. Many of our regular clients have commented on her outstanding customer service.

Languages
English - Fluent
Italian - Native
Education & Training
City of Westminster College
Unknown - ‘95
NVQ Level 2:
Mountain school of English
Unknown - ‘94
Cambridge First Certificate in English,
Istituto Tecnico Filangeri
Unknown - ‘86
Master of Education