Sonya Reuther

Editor I Content Specialist I Storyteller
Portfolio website

A dynamic copywriter, editor and content specialist for the MICHELIN guides with over 15 years of experience in managing food, travel and lifestyle content. Responsible for press and media relations for launch and corporate events. B2B product demands involving high-level partners. Social media director, generating copy and monitoring audience engagement, including all CRM channels and SEO optimisation. A creative thinker, strategic planner and motivated leader, who enjoys challenges and is globally oriented. Seeking suitable roles in the content, editorial, publishing, media, PR and/or advertising realm in London, UK. For samples of my work, please visit: https://guide.michelin.com/us/eni

Previous Brands
Hearst Magazines
Michelin Guides - Food & Travel
MICHELIN Guides (Food & Travel
Ruder Finn Inc.
Time Warner Inc., Health Magazine
Work Experience
Editor and Content Director
Mar ‘08 - Now
Michelin Guides - Food & Travel

• Authorised, created and edited long-form articles, first-person essays, profiles and reviews for the MICHELIN (Food & Travel) guides • Generated profitable, market-orientated editorial and publishing strategies for the Guides across all print and digital formats • Strategised content and monitored audience engagement for social media, including all CRM channels and SEO optimisation • Fulfilled, on an ongoing basis, B2B services and B2C product demands based on client needs by working with suppliers • Managed budgets for staff members and freelance vendors, approving spending requests through evidence-based analyses • Copywriter and editor in charge of press/news releases pertaining to launches and other hospitality industry-related events • Liaised between the Guides and journalists during launches and for special/corporate campaigns involving high-level partners • Produced a proprietary style guide to ensure high-quality editorial standards plus consistent and recognisable brand identity

Managing Editor
Mar ‘08 - Mar ‘17
MICHELIN Guides (Food & Travel

• Created and edited all print and digital content for the MICHELIN guides, North America, and select international guides • Created a proprietary style guide to ensure high editorial standards plus consistent, recognisable, and ownable brand identity • Collaborated with journalists and media for launch events and special B2B campaigns involving high-level partners • Trained and refined skills required from staff members, keeping track of hours and expenses, to ensure the best outcome • Negotiated the implementation and delivery of contracts and NDA’s for all freelance editorial and production-related vendors • Managed press relations and consumer engagement/inquiries on behalf of the MICHELIN guides for North America • Developed and monitored Social Media content, ensuring an ongoing, accurate inventory for all platforms and CRM channels • Contributed on a regular basis to B2B and B2C product demands as well as new territories under consideration by the Guides

Editorial Coordinator
Jun ‘05 - Jun ‘07
Hearst Magazines

Worked directly with the VPof Creative Communications of Hearst Magazines to conceive new pages forvarious supplements, including Tu Vida, the first ever upscale lifestyle magazine for Latin women •Provided full editorial and production support, including writing,fact-checking, proofreading and copy editing •Supervised the editorial and production process from composition to completion by ensuring the timely procurement of all content •Maintained contact with allvendors, including authors, publicity personnel and copy editors •Developed an extensive archival system for all editorial and artwork undertaken by the Creative Communications team

Editorial & Sales Assistant
Jan ‘04 - Mar ‘05
Time Warner Inc., Health Magazine

Coordinated with Beauty, Fashion and Health editors along with their high-level clients to generate new pages •Researched and composed client- and category-specific presentations for editorial and sales mailings •Provided editorial support and organised the monthly edit book for upcoming magazine issues •Supervised the layout of as well as assisted in the composition of editorial and advertising pages

Editorial Assistant
May ‘01 - Oct ‘03
Ruder Finn Inc.

Composed press releases, press alerts and developed media campaigns for important clients, ensuring theircontinued business •Pitched client services to print and broadcast media, like The New York Times, The Washington Post, CBS and NBC •Organised PR campaigns for global clients, like the Afghan Women's Summitin Brussels, Belgium, as well as for leaders of the Millennium World Peace Summit(both UN affiliates)

Education & Training
Columbia University
‘98 - ‘01
Double Bachelor of Arts
Creative Writing & English
London, UK