A dynamic copywriter, editor and content specialist for the MICHELIN guides with over 15 years of experience in managing food, travel and lifestyle content. Responsible for press and media relations for launch and corporate events. B2B product demands involving high-level partners. Social media director, generating copy and monitoring audience engagement, including all CRM channels and SEO optimisation. A creative thinker, strategic planner and motivated leader, who enjoys challenges and is globally oriented. Seeking suitable roles in the content, editorial, publishing, media, PR and/or advertising realm in London, UK. For samples of my work, please visit: https://guide.michelin.com/us/eni
Head of editorial strategy for established healthcare and pharmacy titles. Commission, write and edit digital-first features that translate complex clinical and industry topics into accessible, engaging content across print, web and social. Maintain brand voice and editorial integrity while collaborating across teams to support publishing schedules and multi-platform delivery.
Lead editorial direction across high-end campaigns, crafting brand-aligned content for blogs, microsites and digital assets. Develop and refine long- and short-form features, including first-person interviews, tailored to luxury audiences. Oversee tone and narrative consistency across all platforms, producing newsletters, press materials and social copy with a strong editorial lens.
Led content development across North America and key Asian markets, including Beijing, Shanghai, Seoul, Bangkok and Singapore, producing and editing digital and print features that reflected the brand’s global voice. Managed editorial calendars and publishing workflows, ensuring timely, high-quality output across platforms. Translated print narratives into digital-first formats tailored to diverse audiences. Partnered with social and CRM teams to shape content strategy and enhance cross-channel engagement.
Managed production of the North American print Guides and directed their editorial transition to digital platforms. Wrote and edited in-depth features, maintaining the brand's distinctive tone and editorial rigour. Managed day-to-day editorial operations, including cross-team coordination and vendor relationships, ensuring consistent delivery and brand alignment across consumer and trade-facing content.
Supported the editorial team in coordinating content production across platforms. Managed editorial schedules, liaised with contributors, and ensured timely delivery of drafts and revisions. Proofread and fact-checked copy, conducted research to strengthen features, and facilitated cross-departmental communication to maintain workflow efficiency. Assisted in preparing editorial meetings, managing contributor contracts, and maintaining content archives and digital platforms.