Over 15 years of experience in eCommerce and digital in a variety of industries, with recent roles at senior leadership level. Deep knowledge of eCommerce, online marketing and building teams. Strong leadership and management expertise with experience of building teams of 50+. Interested in the start-up scene and currently looking for a new opportunity.
Leading DTC activities in UK for Tata Consumer Products. Focused on teapigs, Good Earth and Organic India brands.
Freelance business support and consultancy for a number of start-up and scale-up businesses across FMCG, Furniture and Homeware and Beauty industries. Focusing on eCommerce optimisation, sales support, marketing, business development, logistics support and general management. Recently operated as an Integrator for a beauty start up, implementing the EOS model further into the business and developed their growth strategy.
Wild River Comics is a new comic book publisher. I was responsible for developing and implementing our eCommerce and digital publishing and growth strategy. I was hands on in updating our WordPress / WooCommerce platform while managing development and marketing agencies to drive significant improvements in our eCommerce results. Achieved 126% increase in conversion rate and 26% in AOV. Implemented a new operational process, saving two days per month in manpower and over 20% in shipping costs. My role was made redundant after the owner put the company into liquidation due to a lack of funding.
Zendbox is a fast growing technology focused 3PL business targeting DTC eCommerce brands. As COO I led the management team to develop our business growth strategy, implementing OKRs to help support the growth plans. I led a turnaround of our operational performance, to ensure strict SLAs were met at all times. Awarded Best eCommerce Support Business at the 2022 eCommerce Awards. Launched OKR framework into the business, aiding goal setting and targets for the team. Rebuilt HR processes using digital tools, reducing workload by 30% and decreasing warehouse staff turnover by over 40%.
FodaBox operates in the independent food and drink sector with a popular eCommerce marketplace and retail platform along with a growing B2B services and wholesale business. As COO at FodaBox, I was involved in the day to day running of the business across all departments working with the CEO to develop our business plan and leading our fast growing team. My main focus was growing our eCommerce business that generated over half of our revenue, I owned the eCommerce and marketing strategy and P&L.
Management of all e-commerce and marketing activities for Ennovators. Brands include VOGA.com (replica furniture) and DreamZebra (mattresses), both were focused on selling DTC. Recruited and lead a team of 30+ to optimise all marketing channels, design, conversion optimisation and all e-commerce activities. Launched VOGA.com into 7 new countries across Europe and led it to become the largest replica furniture company in the world, more than doubleing revenues to over £20million. Succesfully launched the new Dreamzebra brand and achieved sales over £100k in the first three months.
Managed all E-Commerce and marketing activities, including sales from our website and on Amazon. Managed a complete redesign and redevelopment of the website using responsive design, the new site won a couple of best website awards from ECMOD and the Ecommerce Awards for Excellence. Increased sales by over 100% year on year. Launched onto Amazon Germany, France and USA to drive additional sales of £1 million.
Managed eCommerce teams across all global territories, developing strategies and plans for D2C sales growth. Oversaw creating of eCommerce budget and marketing calendar for the forthcoming year.
Ownership of the Buyagift website, improving UX with a focus on improving conversion rates and AOV. Led senior management through a project to completely redesign the Buyagift site. Optimised on-site experience and introduced A/B testing to achieve conversion rate increases of over 15%, driving the site to hit an annual sales target of £23 million. Prioritisation and management of all new web developments to improve user experience. Managed design team and marketing assistant. Provided consultancy to international operations in France, Spain and Italy to ensure that all new websites are set up on time and merchandised to produce high conversion rates.
Managed footwear and accessories categories for Blacks and Millets, responsible for growing online sales on both brands. Achieved 140% year on year increase in sales and beat forecast by 50% for Spring / Summer 2009. Created a new photography and copywriting process to improve speed to launch products on site resulting in a 45% increase in online product range. Led project to create and launch a dedicated clearance website and Ebay Outlet. Merchandised website to drive customers towards key promotions and product ranges.