Jo Blake
Accomplished senior brand marketing expert delivering innovative brand strategies, propositions, integrated campaigns, content and product launches for some of the world’s most respected luxury and lifestyle brands, including De Beers, Forevermark, Rolls-Royce, Jaguar Land Rover, Adidas and Heineken. Ability to build compelling and authentic narratives and infuse them throughout the full funnel. A specialist at blending creativity, insight and fostering collaboration across multidisciplinary teams to connect brands with their audiences. Global experience and strong ability to partner closely with local markets (US, India, China, EMEA) and senior leaders to align strategic and KPI driven marketing priorities and investment strategies. Acutely focused on delivering a consistent brand image and being culturally relevant to drive growth.
• Development of global brand and content strategy for the natural diamond category business unit.
Led the global brand and communication strategy for De Beers Forevermark ensuring the brand proposition and visual identity was executed consistently across all markets (USA, China, HK, India, Japan and ROW).
Led the luxury automotive division at Imagination London.
• Delivered brand activations at Westfield Stratford City during the 2012 Olympic Games, collaborating with global brands American Express, Deloitte, Cisco, Adidas, and Heineken.
• Managed experiential marketing initiatives and events for Jaguar Land Rover creating multi-disciplinary brand experiences across North America, Europe, and Asia. Delivered client, press and trade events including product launches, press conferences, dealer conferences and auto shows.
Client services across advertising, product look books, sales brochures, packaging, POS and visual merchandising projects. Clients included Boots and Speedo.
Awarded marketing internship with Abbey National Treasury services - responsible for producing the graduate recruitment campaign across print and digital channels.