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Massimiliano Davoli

Giambattista Valli Chief Commercial Officer
About

Experienced Commercial Director with a demonstrated history of working in the apparel and fashion industry. Skilled in Negotiation, Budgeting, Business Planning, Advertising, and Sales. Strong sales professional graduated from Oxford Institute, High School in Parma.

Previous Brands
Giambattista Valli
Pal Zileri
PORTS 1961 ITALIA S.P.A.
BVM Spa
Club21 Distribution Ltd
Calvin Klein Jeanswear Europe Srl
Gigli Spa
Primavisione Srl
Work Experience
Chief Commercial Officer (CCO)
Jan ‘24 - Now
Giambattista Valli

. Responsible for the Commercial Structure . Strategic Development in line with Company targets . Create and implement the guidelines for the future direction of the Brand and alligned with the vision of the Company . Determination of KPIs . Scouting and negotiation of new partnerships . Selection and training of new talents to be included in the Organization . Work with the Marketing team to emphasize the Brand perception . Responsible for pricing and collection margines . Work closely with the CFO and CEO to achieve the Company goals

Global Commercial Director Omnichannel
Jun ‘22 - Dec ‘23
Pal Zileri

Responsible for managing Pal Zileri sales within the European, American, Middle Eastern and Asian market directly. Responsible for managing all the Sales Account in the Milan Head Office Tasked to drawn up with: business plan, budget and strategic plans in accordance with the board Successfully developed business with the highest profile accounts (Dept.Stores and independents) Responsible for Managing: Retail E-Commerce Wholesale Working pro-actively with marketing team to gain maximum exposure within the European, American, Middle Eastern and Asian press. Working in close liaison with the design team through assessing the requirements of the various markets

Commercial Director
Jan ‘20 - Jun ‘22
PORTS 1961 ITALIA S.P.A.

Responsible for managing Ports 1961 sales within the European, American, Middle Eastern and Asian market directly. Responsible for managing all the Sales Account in the Milan Head Office Tasked to drawn up with: business plan, budget and strategic plans in accordance with the board Successfully developed business with the highest profile accounts (Dept.Stores and independents) Responsible for Managing the Paris monobrand Store Working pro-actively with marketing team to gain maximum exposure within the European, American, Middle Eastern and Asian press. Working in close liaison with the design team through assessing the requirements of the various markets

Commercial Director
Jul ‘17 - Dec ‘19
Giambattista Valli

Responsible for managing Giambattista Valli, Giambattista Valli Couture and Giamba sales within the European, American, Middle Eastern and Asian market directly and thru agents and distributor net. Responsible for managing all the Sales Account in the Milan Head Office Tasked to drawn up with: business plan, budget and strategic plans in accordance with the board Successfully developed business with the highest profile accounts (Dept.Stores and independents) including Harrods, Selfridges, Saks 5th Av,Takashimaya, Isetan, Joyce, Lane Crawford etc. Successfully developed business with franchise partners including Giambattista Valli stores in Europe, Middle East, USA and Asia. Working pro-actively with marketing team to gain maximum exposure within the European, American, Middle Eastern and Asian press. Working in close liaison with the design team through assessing the requirements of the various markets

Giambattista Valli&Les Copains Commercial Director
May ‘11 - Jul ‘17
BVM Spa

Responsible for managing Giambattista Valli, Giambattista Valli Couture, Giamba, Les Copains Main Line and Blue Les Copains line sales within the European, American, Middle Eastern and Asian market directly and thru agents and distributor net. Responsible for managing all the Sales Account in the Milan Head Office Tasked to drawn up with: business plan, budget and strategic plans in accordance with the board Successfully developed business with the highest profile accounts (Dept.Stores and independents) including Harrods, Selfridges, Saks 5th Av,Takashimaya, Isetan, Joyce, Lane Crawford etc. Successfully developed business with franchise partners including Giambattista Valli and Les Copains stores in Europe, USA and Asia. Working pro-actively with marketing team to gain maximum exposure within the European, American, Middle Eastern and Asian press. Working in close liaison with the design team through assessing the requirements of the various markets

DKNY Jeans Global Commercial Director
Jan ‘09 - May ‘11
Club21 Distribution Ltd

Responsible for managing all Menswear and Womenswear sales within the European, Middle Eastern and Asian market thru agents and distributor net. Tasked with re-positioning and development of the brand. Successfully developed business with the highest profile accounts (Dept.Stores and independents) including Harrods, HoF, GLF, Printemps, Magasin du Nord, ECI, Stockmann etc. Successfully developed business with franchise partners including DKNY Jeans stores in Europe and in Middle East opened in Moscow (1), Istanbul (3), Ankara (2), Dubai (1), Athens (2), Jedda (1), Ryad (1). Support to our own retail structure (3 stores in London, 1 in Manchester, 1 in Liverpool, 1 in Birmingham and 1 in Belfast) and 23 stores all over Asia. Responsible for managing all the Sales Account in our office in London Tasked to drawn up with: business plan, budget and strategic plans in accordance with Como Holding's board Working pro-actively with the Donna Karan marketing team to gain maximum exposure within the European, Middle Eastern and Asian press. Working in close liaison with the design team through assessing the requirements of the various markets.

cK Calvin Klein Europe&Middle East Commercial Director.
May ‘03 - Dec ‘08
Calvin Klein Jeanswear Europe Srl

Responsible for managing all menswear and womenswear sales within the European and Middle East market thru agents and distributor net. Tasked with re-positioning and development of the brand. Successfully developed business with the highest profile accounts (Dept.Stores and independents) including Harrods, GLF, Printemps, Magasin du Nord, ECI, Stockmann etc. Successfully developed business, lease negotiation, OTB/buying follow up and P&L elaboration with franchise partners including cK Calvin Klein stores opened in Moscow (2), Istanbul (3), Dubai (2), Zagreb (1), Budapest (1), Bucharest (1), Tallin (1), Turin (1), Bergamo (1), Lille (1), Kuwait City (1), Doha (1), Vilnius (1) . Support to our direct retail structure. Responsible for managing all the Sales Account in our branch offices in Madrid And London Tasked to drawn up with: business plan, budget and strategic plans in accordance with Warnaco’s board Working pro-actively with the Calvin Klein marketing team to gain maximum exposure within the European and Middle Eastern press. Working in close liaison with the design team through assessing the requirements of the European and Middle East market.

Europe Area Manager
Nov ‘00 - Apr ‘03
Gigli Spa

Romeo Gigli and Gigli Area Manager for Europe. Responsible for managing, Romeo Gigli main line, all Menswear and Womenswear sales within the European market thru Milan show room based in Via Fumagalli - Milan. Responsible for managing, Gigli (BRIDGE LINE) all Menswear and Womenswear sales within the European market thru agents net. Tasked with re-positioning and development of the brand Working in close liason with the design team through assessing the requirements of the European market, and we create a commercial label called "Romeo Gigli White" first Romeo Gigli pre-collection ever, made by commercial key items and Historical Carry Over.

Romeo Gigli Sales staff member
Jan ‘99 - Oct ‘00
Gigli Spa

Tasked with sales all Menswear and Womenswear sales within the European market thru Milan show room based in Via Fumagalli - Milan.

Multibrands Store Manager
Mar ‘94 - Dec ‘98
Primavisione Srl

Member of the buying team for all the brands including: Helmut Lang, Romeo Gigli, Moschino, Kenzo, PS Paul Smith. Managed and allocated stock, carried out sales and category analysis, planned future direction and forecast requirements. Additionally responsible of a 5 people staff.

Languages
English - Fluent
French - Fluent
Italian - Native
Education & Training
Oxford Institute, High School in Parma
International Assistant
Italy