Nikhil Sitlani



Nikhil Sitlani

Strategic Consultant, Head of E-Commerce, Operations & Technology | Ex-Shopify

Current Location

London, UK

Nikhil is available for work

A passionate, detail oriented, digital professional with over 10 years retail and ecommerce experience across medium to large international businesses. My expertise includes guiding business operations, trading management, marketing, brand & content strategy, and profitability. Adept in complex & challenging stakeholder management, I strategically advise clients for optimised growth, enhancing performance in line with their business objectives.

  • Brands Nikhil has worked with
    • Shopify
    • This Company Limited (Escentric Molecules)
    • QVC
    • Oasis Fashions
    • Miss Selfridge
  • Nikhil's past titles
    • Senior Merchant
    • Director Of Ecommerce
    • Product Merchandiser
    • Senior Trader
    • Trade Assistant
    • Merchandise Associate
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Part-time work

Employment Preference
  • Freelance Assignments
  • Permanent Positions

Senior Merchant Success Manager


Jul 2021 - May 2023

•Ongoing account management and strategic guidance for our largest EMEA merchants & partners (Gymshark, Pangaia, French Connection, Jigsaw, Belstaff, Palace Skateboards, Patta)
•Engage in regular IRL...

Head of Ecommerce & Commercial Management

This Company Limited (Escentric Molecules)

May 2017 - Jun 2021

•Lead & project manage ecommerce site launches for three brands
•Identify resource requirements, hire and lead internal team to manage daily ecommerce operations
•Source and manage development agenc...

Ecommerce Merchandiser


Jun 2016 - Apr 2017

•Set long-term content & strategy and plan monthly online content & visual merchandising strategy across multiple product areas for £250M Beauty department
•Manage, grow, and support assistant mercha...

Senior Online Trading Coordinator

Oasis Fashions

Jan 2014 - Mar 2016

•Sales forecasting, KPI reporting, stock management analysis for the UK, ROW and EU websites (£37M)
•Manage relationships & top line trade for host websites, growing net sales from £4.7M to £7.8M in ...

Online Trading Assistant

Miss Selfridge

May 2012 - Jan 2014

•Weekly sales reporting and analysis on KPIs such as demand traffic, conversion AOV and UPT
•Attend weekly trade meetings with Merchandising and Buying teams and present online figures
•Develop Juni...

  • Leadership


  • Consulting


  • Digital Business


  • Analysis Reports


  • A/B Testing


  • Sales Analysis


  • Stakeholder Management




Regent Tutorial Centre

Bachelor of Arts

2006 to 2010

The Manchester Metropolitan University

Economics & Policy,

2004 to 2006

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