Experienced Product Merchandiser with a demonstrated history of working in the Sporting goods industry. Skilled in Trend Analysis, Merchandise Planning, Pricing, Footwear and Apparel. I am highly motivated and energetic and I love working in a diverse team.
Took complete ownership and responsibility of multiple product lines within the category's product construct being accountable for the entire end-to-end process. - Responsible for the reset of the core line and for expansion and diversification of the assortment on key Price Points (80-100 Euros). - Two years of double digit growth of the NSW Basketball and Court segment.
Drove merchandising strategy of the Women’s Training Apparel line. Partnered closely with the Sales and Marketing team to deliver Global plans and Regional targets. Partnered and influence global merchandising & product teams to deliver on the product needs of EMEA consumers.
Operational responsibility of weekly and seasonal buys for Men's and Women's Sportswear Apparel. Reporting and analysis to support decision making on weekly trade and seasonal buys. Maintain data excellence including product information and pricing.
Supported the Apparel Merchandising Director and the Footwear manager on key merchandising activities and seasonal tasks. Took complete ownership of the equipment line carrying out all merchandising activities such as adoption, pricing, flow and forecasting. Executed regular business analyses of merchandising KPIs to enable informed line planning decisions
STAR is the study association of the Rotterdam School of Management, Erasmus University. and Europe’s largest student ruled study association. As Commissioner of External Relations my main responsibility was to recruit companies for all events organized by the board. This included the acquisition of companies and maintenance of company contacts. I also functioned as a representative of the board and the Master when in contact with different parties.
Responsible for the communication strategy and marketing of the NGO, create and update the website, and to organize fundraising events.