Silvia Sousa
With over 10 years’ experience in fashion retail, I specialise in styling, visual merchandising, and client support for premium and high street brands. Skilled at product presentation and adapting to boutique, department store, and pop-up environments, I consistently deliver high standards on the shop floor.
Styling for PDP and Elevated Content for Designer, Young Fashion, and Sports, contributing to brand evolution toward a more diverse and elevated aesthetic.
Provide Visual Merchandising services for fashion brands across different consumer segments. Delivery according to briefing and clients' specification, liaison between VM agency and store representatives, reporting. Window display and decoration, Mannequin Styling, Flat lays, in Store Visual Merchandising. Special projects include brand launches and Christmas decoration, sourcing and buying materials for execution. Selected Clients: KaDeWe, P&C, Galeria Kaufhof, Luisa Cerano, Hackett, Guess, Hugo Blue, C&A
Costume design and wardrobe supervision for short films Die Wut, Silent Disco and the musical theatre show The Last Musical (written by Humans). Developed visual identity to support narrative themes.
Styling for e-commerce and social media campaigns, including task force for Amazon Fashion.
Wardrobe Styling and Set Design for international lifestyle campaigns across EMEA region, balancing commercial storytelling with aspirational brand tone.
Provide creative direction and styling leadership across e-commerce, editorial, and campaign projects for clients including Zalando, Otto, Hanro, IVY OAK, Brax, and Zero. Develop visual concepts and moodboards that translate brand strategy into emotionally resonant storytelling. Partner with art directors, photographers, creative producers, and marketing teams to ensure a unified brand aesthetic and tone of voice. Lead on-set styling and visual development for fashion and lifestyle campaigns, aligning creative output with brand KPIs. Manage full creative process from pitch and concept through to production and final delivery - ensuring consistency, quality, and inclusivity in every output.
Collaborated closely with Art Direction and Creative teams to execute high-quality, brand-aligned styling for Zalando's PDP and premium campaigns. Specialized in Premium and Designer segments, contributing to the refinement of Zalando's elevated visual language.Supported onboarding and mentoring of freelance stylists to uphold creative standards and workflow efficiency. Developed deep understanding of Zalando's brand voice, audience, and creative ecosystem, experience that now informs my strategic approach to styling direction.
Founding member of the magazine, responsible for concept, creative direction, and styling for fashion editorials. Developed editorial concepts and fashion narratives for digital issues. Directed photo shoots and liaised with PR, showrooms, and designers to curate emerging talent.
Managed editorial content for fashion and beauty websites targeting the Brazilian market. Worked with design and SEO teams to align tone, imagery, and storytelling with audience insights. Oversaw remote writers, ensuring editorial consistency and brand alignment.