Huilin Shen
A creative problem-solver and product designer, dedicated to crafting innovative solutions. A dreamer and UX designer who values the real-world impact of design on both businesses and communities. Outside work, you can find her working out, reading philosophy, or in the kitchen cooking different flavours of cuisine. She's also been an amateur photographer in China before.
Designed a new brand identity and beverage packaging for Suntory, successfully modernizing the brand and making it more appealing to a younger demographic. Developed the Visual Identity (VI) and User Experience (UX) design frameworks for two digital products, Zhuayumao and Ghawar, aligning them with user research insights and big data strategy initiatives. Conducted market research on refrigerator product lines, identifying key trends and design opportunities, and formulated innovative product proposals for Haier.
Led the design and refinement of the user experience for the touch screen interface and smart cooking system of Fotile’s third-generation integrated cooker. Conducted qualitative user research for Midea Group, delivering actionable product development proposals, which were implemented into the company’s product strategy. Organized expert interviews in the kitchen industry, conducted in-depth analysis, and compiled strategic reports on the sector's evolution and future trends.
Conducted market research and analysis of the home furnishings industry, summarising data and insights to propose a design strategies for the next season's new products. Collaborated with VIP clients to co-design bespoke couture furniture. Developed 3D models, executed photography of the new furniture collections, and produced promotional films for the brand’s official website to enhance digital engagement. Managed the official website and social media channels, driving brand visibility through strategic content management and digital marketing initiatives.
I worked part-time for a year at Lavazza in Shanghai, China. Due to staff shortages, I worked as both a server and a kitchen assistant. My tasks included seating customers, taking orders, attending to any needs within my area, handling payments, and cleaning tables, etc. When there were fewer customers, because I worked quickly and learned fast, my manager increased my pay and had me assist the chef. This involved preparing dessert ingredients, making coffee, packing takeaways, etc. preparing dessert ingredients, decorating with frosting and powder, thawing bread and cakes, sl icing ham, cleaning vegetables, portioning them out, packing takeaways, etc.