As a native Spanish speaker with fluency in English and Portuguese, and over 9 years of experience in the e-commerce industry, particularly in the Software & Tech sectors. My expertise lies in working with retail and manufacturing (DTC) brands for regions such as EMEA and LATAM, spanning industries including Fashion, Sports, Kids & Toys, Skincare, and CBD among others. I am a highly analytical and data-driven E-commerce Manager, skilled in scaling online revenue and driving sales growth. I regularly conduct tests to optimize performance throughout my deep understanding of consumer behaviour and audience segmentation, coupled with proficiency in website analytics and tracking tools. I thrive on challenges, as they motivate me to constantly improve. My approach to any challenge is simple: if I know the answer, I will execute it to the best of my abilities, and if I don't, I will proactively seek out solutions and come up with the best response. My tenacity and commitment to excellence make me an asset to any team or organization.
- Led end-to-end projects, from strategy to execution, driving online sales growth and enhancing customer experience. - Managed cross-functional teams, including developers, designers, and other stakeholders, to deliver high-performing results. - Optimised conversion rates by implementing A/B testing, UX improvements, and data-driven decision-making. - Developed digital strategies to boost visibility, drive traffic, and increase conversions, leading to revenue growth. - Implemented data analytics and reporting, using KPIs to track performance and help taking strategic decisions.
- Definition and alignment of the vision, strategy and roadmap. - Manage and prioritise the team’s feature backlog to ensure focus on key objectives. - Definition, monitoring of the company's relevant OKR’s and control of the measures to achieve the objectives set. - Communicate the state of projects across teams, stakeholders as well as executives. - Partner with the rest of the organisation to continuously improve our processes.
- Develop trading strategy and execute high ROI campaigns to continuously grow new users, repeat purchases, and scale revenue across Aurelia London and CBII CBD. - Increased subscription revenue 100% within the first year of assuming the role across all brands. - Led a team in optimizing the checkout, resulting in a 30% increase on conversion rate of total clients. - Led a successful mobile first redesign project, resulting in +25% conversion rate & +30% improvement in user experience. - Optimised SEO strategy, resulting in a 40% increase in organic traffic and improved search engine rankings. - Implemented A/B testing and conversion rate optimization strategies, yielding a 20-30% boost in CVR. - Implemented a customer referral program, resulting in a 15% increase in customer acquisition.
- Utilized data analysis and market research to identify high-potential B2B opportunities, resulting in a 25% increase in sales conversions within the targeted industries and a 15% growth in overall revenue. - Collaborated with sales teams to develop a roadmap aligned with the B2B clients' expectations which led to a 20% improvement in customer satisfaction and a 30% increase in market share within the B2B portfolio. - Produced content on a weekly basis to boost global commercial knowledge, resulting in a 25% increase in the sales team's knowledge retention and a 15% improvement in communicating UPVs effectively. - Developed and led the implementation of comprehensive training programs, sales content, and messaging, resulting in a 20% increase in sales team productivity and a 10% increase in revenue generated. - Developed and delivered impactful sales training sessions, resulting in a 40% improvement in sales representatives' objection-handling skills and a 20% increase in their product knowledge proficiency. - Conducted regular workshops resulting in a 30% improvement in sales representatives' closing techniques.
- Successfully implemented cost optimization strategies resulting in a 15% reduction in overall operational expenses, leading to a significant improvement in the company's profit margins. - Implemented a personalization strategy, resulting in a 25% increase in average order value and improved customer engagement. - Implemented a data-driven approach to decision-making, resulting in a 10% reduction in marketing costs while maintaining sales growth. - Conducted comprehensive channel analysis and derived actionable insights, resulting in 60% revenue growth within a span of three years. - Strategically prepared and presented comprehensive online sales reports showcasing an exceptional annual growth rate of +50% on multiple brands.
- Accountable for driving commercial growth in the wholesale sector, resulting in a 20% increase in revenue and expansion of the client base by 30%. - Fostered a robust commercial trading culture by establishing and implementing KPI targets, leading to a 10% improvement in sales performance. - Conducted market and competitor analysis to identify market trends and competitive differentiators, resulting in a 20% increase in sales team's ability to position products effectively. - Implemented a personalised content strategy that boosted click-through rates by 25% and significantly increased the conversion rate by 20%.
- Effectively oversee and cultivate strong business relationships with a portfolio of 10 to 40 key accounts. - Achieved a 20% increase in revenue by proactively identifying upsell and cross-sell opportunities within the existing account base. - Employ strategic optimization techniques to enhance revenue and catalogue quality for campaigns across each account - Conceptualize, develop, and implement impactful marketing campaigns in collaboration with cross-functional teams. - Leveraged customer segmentation and personalization strategies to drive campaign engagement, resulting in a 20% uplift in campaign ROI. - Resolve day-to-day requests and concerns from publishers and the marketing department. - Efficiently handle day-to-day requests and concerns from publishers and the marketing department, ensuring seamless communication and timely issue resolution.
- Spearheaded the commercial development of the company in the corporate sector, resulting in a significant increase in revenue and market share. - Demonstrated exceptional customer service skills, leading to high customer satisfaction and loyalty rates. - Successfully generated new business opportunities by identifying and engaging with prospective clients, resulting in a substantial expansion of the client base. - Cultivated strong relationships with advertisers, leading to increased advertising partnerships and revenue streams. - Formulated and presented compelling commercial proposals, consistently securing favorable deals and negotiating advantageous terms. - Conducted thorough market research and analysis to identify gaps on the website, subsequently developing comprehensive reports and implementing strategic recommendations to improve user experience and drive increased engagement.
- Provided exceptional customer service to external customers, ensuring their needs were met and exceeded, resulting in consistently high customer satisfaction ratings. - Efficiently managed the delivery of documentation to clients, ensuring accuracy and timeliness, leading to improved client trust and streamlined processes. - Implemented a new documentation tracking system, reducing delivery errors by 20% and enhancing overall document management efficiency. - Demonstrated strong organizational skills in performing and monitoring administrative tasks that complemented the bank's commercial management operations. - Effectively handled customer complaints, promptly resolving issues to maintain customer loyalty and mitigate potential negative impacts on the bank's reputation. - Managed the timely sending and receiving of correspondence, ensuring clear and effective communication with clients and internal stakeholders. - Exceeded monthly sales targets by 15% through strategic product positioning and tailored sales techniques, contributing to revenue growth and increased market share.