Margo Spiliopoulou
Welcome to my profile! I am a driven and creative professional with a strong background in fashion marketing and a profound commitment to promoting sustainability within the fashion industry. 🌿 Fashion Marketer: Leveraging my expertise in fashion marketing, I have successfully contributed to the growth and brand development of a sustainable sportswear company. I excel at creating engaging marketing campaigns and strategies that resonate with target audiences. 🌍 Sustainability Advocate: Equipped with a Master's degree in sustainability management and innovation, I am dedicated to integrating sustainable practices into every facet of the fashion industry. I strive to drive positive change by promoting eco-friendly materials, ethical production, and circular economy principles. 🎨 Creative Mind: From a young age, I discovered my passion for artistic expression through fashion design. This creative spark continues to drive my innovative approach to problem-solving and strategic thinking, allowing me to bring fresh ideas to the table. 🏆 Collaborative Team Player: I thrive in collaborative environments and value the power of teamwork. Throughout my career, I have built strong relationships and collaborated with like-minded individuals and organizations, all with a shared vision of creating a more responsible and impactful future. ✨ Impact-Driven: I believe that the fashion industry has the power to make a lasting difference. By combining my marketing expertise, creative mindset, and passion for sustainability, I am committed to driving positive impact and fostering change within the fashion landscape. Open to exciting opportunities where I can leverage my expertise in fashion marketing, sustainability, and creativity to drive impactful change within the fashion industry. Let's connect and explore how we can make a positive difference together!
- Generated marketing strategies designed to encourage user engagement and conscious shopping. - Coordinated events to amplify brand presence, engage potential investors and cultivate collaborations with organisations committed to environmental and social causes.
- Managed a 5-member team, budgets, and external partners, applying project management techniques to successfully execute cross-functional projects. - Increased brand awareness by strategically promoting environmentally conscious sportswear lines, capitalising on the financial advantages of utilising recycled materials and implementing waste reduction strategies. - Led the redesign of sustainability labelling, spearheading the redesign of clothing labels, e-shop interfaces, and retail packaging to align with updated sustainability verifications and credentials. - Spearheaded the creative development of digital and printed content materials, ensuring brand consistency and effectiveness across all platforms. - Executed live social media competitions during Euroleague basketball games, attracting up to 15k live viewers and 8k participants, while also orchestrating press events across Europe for elite basketball teams like Olympiacos and Zalgiris Kaunas, with each event attracting over 500 media attendees.
- Optimised website traffic through SEO-optimised copywriting, contributing to enhanced brand recognition and visibility across various channels. - Crafted engaging and informative newsletter content, leading to an increase in subscribers and in open rates, ultimately driving higher customer retention. - Managed production team coordination for all photoshoots, including the development of creative briefs and streamlining sample coordination processes - Collaborated on a 2-month e-shop redesign project, contributing to growth in website conversions and demonstrating a commitment to sustainability, thereby elevating the brand image.
- Spearheaded communication with influencers and external partners, increasing engagement and reach through content briefs, thus bolstering Babyliss' social media presence in the Greek market and driving brand awareness. - Oversaw proofreading of Pyrex packaging and delivering new product presentations to the sales team.
- Planned and executed 13 events to increase store visibility for Chief Kids wear, resulting in a significant 30% boost in store awareness and customer engagement, measured through social media metrics. - Led end-to-end event management processes, ensuring impactful outcomes in both sales and social media presence. - Responsible for e-commerce activities, including product listings, content creation, and customer support, to drive online sales and enhance brand visibility.
- Coordinated press releases, media events, and product placements for leading luxury brands including Dsquared2 & Moschino to strategically elevate the brand's presence and maintain a positive public image in alignment with the brand's luxury positioning. - Cultivated relationships with key stakeholders and media contacts to secure coverage and enhance brand visibility. - Developed and implemented strategies for wholesale distribution, ensuring effective placement and promotion of luxury products. - Collaborated with internal teams and external partners to execute marketing and promotional campaigns, driving sales and brand awareness.
Managed PR lists and communications, assisted in Private Selling events and London Fashion Week.