At the helm of Wilson Sporting Goods Co.'s footwear division, my leadership over two years has been defined by a strategic blend of design, development, and product marketing. The nine-person team under my guidance ensures that our resources are effectively supporting the brand's strategic development, with a keen eye on tennis and padel categories. Our collaborative efforts have been pivotal in advancing product and sales strategies that align with Wilson's overarching brand plans. Utilizing a deep understanding of market dynamics and consumer insights, the strategies executed have significantly elevated product adoption and revenue. The ability to drive omni-channel initiatives has been central to the deployment of our categories, showcasing my expertise in crafting impactful marketing communications and positioning Wilson at the forefront of the sporting goods industry.
TENNIS, PADEL & LIFESTYLE Lead the footwear product creation team (design, development and product marketing) 9 people. Insure resources and means to support the development of the strategy. Pilot the product and sales development strategies according to the brand plans. Collaborate with omni-chanel teams to support the deployment of the category. Launch of the sportsytle segment
Focus on understanding the market, target audience, and competitive landscape to develop and execute marketing strategies that drive product adoption and revenue, Product Positioning, Target Audience Identification, Create messaging and communication strategies that effectively convey the product's benefits and value to customers, Product Launch, Pricing Strategy, Provide the sales team with the necessary tools, training, and resources to effectively sell the products, Customer Feedback management, Competitive Analysis,Measure the effectiveness of marketing efforts through key performance indicators (KPIs) and use data-driven insights to optimize strategies, Cross-functional Collaboration.
Product creation, Innovation, Launch of the glide and amplifeel concepts.
Winter boots and sandals categories
Product line Manager APPAREL 2 years Product line Marketing Manager SMU FOOTWEAR 3 years Product line Manager Bags / Gloves / Socks 2 years
Events project leader in Golf Tournaments
Outdoor kid on the floor