Ian Potter

Servicing stills and motion shoots across the UK.

Owner, rep and exec producer to high-end photographers and directors in London UK. Providing full production and creative support to brands and creative agencies alike.

I am a highly experienced photographic and video production professional, specialising in the creation of high-end commercial and editorial content through two sister production and representation companies, The Miss Jones Agency and British Production. I have proven ability to lead complex productions for top-tier brands, advertising agencies, broadcasters, publishers, and design studios. I combine strong and educated creative insight with hands-on production expertise, financial acumen, a proficiency in asset management, and a proven deep understanding of talent development. I am adept at building lasting client relationships and delivering exceptional results across multi-platform campaigns and content.

Working within the BBC's International TV department at BBC Worldwide, looking after photography and AV promotional material for joint venture and after sales. Working alongside design and copy, BBC TV production and numerous independent production companies.

Identifying asset gaps, creating shoot themes, budgets and full production, including commissioning photography and crews, casting, travel and full on set art direction for large international photo shoots.