International Collection Merchandising and Product Leader with 20+ years of experience across luxury, fashion and accessories, translating creative direction, brand DNA and market insights into coherent, high-performing and profitable collections. Expertise spans collection architecture, seasonal assortment planning, price positioning, margin optimisation, product development, market analysis and cross-functional coordination with Design, Operations, Production, Sales, Retail and regional stakeholders. Strong international track record across Europe, Greater China, Japan, Singapore, the UK and the US, combining product sensitivity, analytical rigour and commercial accountability. Strategic Vision + Operational execution 20+ years experience between Paris and Hong Kong across: Brand & Product Strategy · Collection Direction · Product Development · Merchandising · Buying · Sourcing · Production Sectors: Luxury · Fashion Accessories · Jewellery · Lifestyle · Home · Gifts · Retail · E-commerce Companies: Paris - Etam, Publicis Drugstore, Museum Stutio I Hong Kong - Plukka Ltd, Shanghaï Tang, Asiatoday Ltd Promise I turn brand identity into products people want to own. Sectors: Luxury Goods & Fine Jewellry, Accessories, Lifestyle Please contact me at veroniquecharmant@gmail.com to find out how I might contribute and add value to your organisation.
Responsible for building the assortment strategy and buying, defining collection structure and leading design and product development with full responsibility of supply-chain in order to achieve sales and profits objectives. - Ensuring to have the right products for the right price at the best margin and at the right time - Developing collection from initial concept to the finished product by managing full product development process
Take on full ownership for the brand customer offer from assortment strategy to end products by setting directions, managing, coaching design, sourcing, and buying team in line with company strategy, goals and image positioning. - Coordinate product development processes with design and sourcing team, and ensure the right products and margins are delivered - Manage and monitor product life cycle (pricing, margin, stock turn), review and analyse products performance including sales, sell-through - Capture and analyse products trends and customers needs so as to strategically develop an optimal product assortment and pricing strategy - Define collection strategy, structure of products offer, price positioning - Schedule, manage, supervise products assortments for retail product mix and allocation - Showroom coordination and collection presentation
Source, curate, lead and manage all brands partnership from product selection for all distribution channels, image awareness, terms and contracts and communication. - Management of Designers portfolio from research, on boarding, contract signature, inventory monitoring and exclusive relationship supervision - Conduct all seasonal buy to select suitable collections for the markets - Manage, monitor and coordinate all products assortments for online, boutique, pop up and trunk shows in Hong Kong, all APAC, London, Paris and USA - Partner with brands to nurture and optimize their collection in terms of brand awareness and sell through - Provide styling guidance to Artistic Director for all products shooting, select product images and theme contents for Newsletters - Sales and supply chain coordination - Consumer analysis, understanding of data analytics of consumer
Set-up and management of the Fashion Jewellery & Accessories division with full responsibility of operations, design, product development, production, P&L and business development - Management of 1 senior merchandiser, 1 senior designer, 1 QC Manager - Leading a design & merchandising team, trends forecast, creation and development of a ready-to-buy collection, sampling and production follow-up - Analysis and translation of customers inspiration by designing specific items at the right prices and quality requirements - Factories sourcing in China, prices negotiation, quality control and compliance, procurement - Business development, Sales Customers relationship - P&L control and budgeting forecast - Able to handle multitasks with extremely tight deadlines
Own all clients relationship in term of products and responsible for trends forecast, collection creation, products sourcing and all product development from correct interpretation, sample execution to final product delivery. - Management of 3 designers and 2 merchandisers - Analysis of brands DNA, collection structure, clients needs and requirements understanding - Prepare briefs, provide direction and give creative inputs to design team - Source and negotiate with factories in China for best product development, prices and services - Monitor and control product development with merchandising team from design, prototype to production samples - Business Development, presentation of key trends and collection to clients
- Management of 2 buyers, 1 assistant buyer, 1 designer, 1 planner - Construction of the collection plan, product assortment and price positioning - Proposed collection brief built on performance analysis, trends analysis and shopping - Sourcing, design briefs elaboration, product development coordination - Product assortment choices for marketing materials and visual merchandising directions
Responsible for developing and managing the Fashion department: product strategy, assortment plans elaboration, brands relations management, private and exclusive product development, retail price management, seasonal merchandise plans, promotional planning and achievement of the financial objectives. - Management of 1 buyer, 1 planner, 5 salespeople, 1 visual merchandiser - Identify and develop emerging brands - Promote "win-win" approach with all brands partners - Define collection strategy and structure of product range offering including price positioning - Create and prepare an assortment of products by category according to OTB budget - Identify and evaluate sales and margin opportunities - Manage and monitor product life cycle, constant performance analysis - Inventory management - Work closely with marketing team and sales team - Provide products training, trends information to sales staff and visual merchandising inputs
Responsible for delivering trendy, short term, close to market Fashion Jewelry and Accessories collections and creation and implementation of a new lifestyle department. - Management of 1 buyer, 1 assistant buyer, 1 merchandiser, 1 product developer - Implementation of the collection plan - Sourcing, product selection and product development - Negotiate prices, quantities and monitor deliveries schedule - Follow up with reorders and markdowns during sales period