Gladiator Media
Commercial Director with 20+ years of experience in B2B SaaS, AdTech, and MarTech revenue growth. Scaled recurring revenue from $12M to £50M+ via enterprise GTM strategy, global sales leadership, and commercial operations across EMEA, APAC, and North America. • Expert in enterprise sales, GTM execution, CRM (Salesforce, HubSpot), account-based marketing (ABM), and data strategy including first-party and zero-party data. Skilled in programmatic advertising, demand generation, and full-funnel campaigns. • Built global digital marketplaces and recurring revenue subscription models. Closed C-level enterprise partnerships with clients including LVMH, Richmond, Gucci, Armani, Dior, Channel, Hermes, Prada, Rolex
• Drove global commercial growth across fashion, real estate, e commerce, and media sectors, implementing cross-border advertising sales strategies and digital revenue initiatives, resulting in a 180% increase in product sales. • Negotiated multi-million-pound contracts with luxury brands, leveraging barter-based media financing models to optimise return on ad spend (ROAS). • Developed an e-commerce-driven advertising platform, securing a £450K KitchenAid sponsorship, delivering £1M in revenue within 18 months through targeted media placements and digital advertising. • Appointed EMEA business development lead for 9GAG, overseeing market positioning and strategic brand partnerships with media agencies and client direct across gaming, travel and retail.
• Built an e-commerce-driven, curated food marketplace that integrates logistics, media planning, and influencer-led digital marketing, resulting in heightened brand awareness for Chefs for Foodies. • Designed and executed multi-channel advertising campaigns across Google, Meta, and programmatic media, driving customer acquisition and engagement. • Implemented Shopify and Alvio integration for real-time data tracking, logistics optimisation, and marketing automation.
• Launched a new full-funnel media planning & buying division targeting travel-retail brands. • Secured Bloomingdale's, Zegna, and Dufry Duty-Free as high-profile clients, resulting in increased agency revenue. • Developed omnichannel digital, print, and out-of-home (OOH) and in store (FOOH) advertising strategies to maximise client visibility.
• Managed over £ 40 M in commercial operations, scaling revenue from $5M to £40M by integrating, cross-boarder, programmatic advertising strategies and subscription-based digital partnerships. • Expanded New York's media presence, securing over 10,000 hotel rooms in 8 months, leveraging high-value contract negotiations to generate £5M in annual advertising and commerce revenue.
• Scaled LUXOS Luxury Magazine from a £ 175,000 revenue startup to £3 million annual revenue, securing annual advertising contracts with leading luxury brands, including Dior, Chanel, Hermès, Armani, LVMH, Gucci, Fendi, and Rolex. • Spearheaded global luxury brand activations in collaboration with Live Nation, Warner Music, and A-list celebrities, including Beyoncé, Red Hot Chili Peppers, and James Blunt. • Achieved a successful business exit in 2017, maintaining a 21% EBITDA margin. EARLIER CAREER
• Launched 'BEIN' magazines across Europe & US, securing a $1.1M revenue exit.
• Led a $3M revenue launch of a Japanese publishing division aimed at Japanese out-bound F.I.T shoppers
• Youngest-ever Regional Sales Ad Manager, exceeding market share records for 5 years.
James is a very driven, enthusiastic and conscientious person. He became very involved with our brand, took initiatives and got a lot of work done in a short amount of time. He has a good sense for networking and puts his wide network to good use. Very satisfied with our collaboration.