Extremely well versed in the product creation process, spanning from insights and inception to delivery at retail, leaning on the synergy of consumer centric roles held within the sports & lifestyle industry. Eager to drive strategies that minimize corporate activities' footprint. Special interest in pioneering regenerative processes and biomimetic approaches.
Brand Management: helping decision-makers in the footwear & apparel industry assess their current business situation and consumer engagement, pinpoint challenges and opportunities from a product creation standpoint, and formulate strategic plans to tackle them. Optimizing distribution pathways to support growth. Circularity guidelines: helping mitigate the impact of product creation on ecosystems, guiding lifestyle and sports/outdoors brands through the transition to circular & regenerative practices.
MASTER OF SCIENCE: NATURE INSPIRED DESIGN 6 months mission at @Pyrenex: circularity and eco-design consultant 6 months project with @MerConcept: decarbonizing maritime transport
MISSION Capture, translate and ideate sociocultural trends and insights into creative strategies and bespoke product concepts CORE COMPETENCIES Focus groups & 1:1 interviews Social listening analysis Strategic foresight In-house Macro trends construction STEEP (Social, Technical, Economical, Environmental, Political) analysis Monitoring of and reporting on Youth Culture Movements CHOICE OF 2 ACHIEVEMENTS Built a dynamic and brand relevant network of 300+ young Parisian Trailblazers & Early Adopters Served up a 100K pairs Quick to Market opportunity
MISSION Develop and implement geo product strategies by distribution channel that support both the brand vision and revenue targets, based on solid marketplace / competitors / trends / consumer expertise CORE COMPETENCIES identification of marketplace opportunities seasonal product briefs long-range strategy and roadmap SKU efficiency, forecasting and flow market SMU strategy (ensure differentiation) pricing architecture competitor analysis Final Line Review meetings facilitation Cross-functional projects CHOICE OF 2 ACHIEVEMENTS created brand heat via tight distribution strategies on 2 future franchises, that have now become evergreens (one in core skate, the other in lifestyle Bball) scoped a premium distribution project- proposed organizational and growth plans, with the following outcome: 4 headcounts added to the sales force, business up 40% vs previous year
MISSION Drive integrated, profitable, relevant product assortments for assigned marketplace which express the category vision (all footwear categories) CORE COMPETENCIES influence regional line planning and tactical flow plan enable major account product segmentation/differentiation inform SKU level forecasts act as the primary liaison with Sales on product architecture and new franchise plans contribute to territory distribution plans manage premium account selection and allocations drive the transition from a distributor model to an owned model CHOICE OF 2 ACHIEVEMENTS increased the average selling price by 9% through assortment redefinition elevated the brand perception via development of Tier 1 brand presence
MISSION & CORE COMPETENCIES: similar to the Merchandising Manager role @ Converse CHOICE OF 2 ACHIEVEMENTS Fostered an Action Sports culture at territory level, as Nike 6.0 lines got introduced in France Drove sportswear SMUs for a major Athletic Specialty account for 3 seasons, surpassing the account's target in terms of velocity
MISSION Lead a buying team to drive the merchandise flow for the brand’s owned stores from pre-season forecasting to end of season sale management CORE COMPETENCIES determine end-to-end buying volume and size level planning based on seasonal category plan lead the buyers to manage their category P&L and deliver against KPIs trade the business in-season to deliver highest possible return against category strategy forecast and manage the budget effectively, with clear communication on challenges to performance collaborate with Wholesale in order to align assortments and gather Market needs create the assortment in order to express elevated brand image and bring commerciality CHOICE OF 2 ACHIEVEMENTS briefed SMUs to boost profitability (+3% gross margin) rebuilt the range architecture by store size and location to optimize buy efficiency
MISSION Define the category's vision in the marketplace, and drive consumer-relevant / profitable product lines CORE COMPETENCIES High level of product expertise (apparel and accessories) Strategic line planning Ability to ensure consistency of brand style / philosophy Outstanding sell-in /sell out analysis Identification of gaps in the range, business opportunities and market trends Deliver against financial targets Manage the collection development process with Design and Development teams Prepare and follow up of milestone meetings Present product strategy and product lines to international partners as well as key accounts CHOICE OF 2 ACHIEVEMENTS Equipement category grew over 110% (16% CAGR) Spearheaded product lines globalization on a selection of categories CHOICE OF 2 ACHIEVEMENTS
Excellent records of achieving targets Invited to join the Internal Product Committee (giving feedback on ranges in the making)