About
Extremely well versed in the product creation process, spanning from insights and inception to delivery at retail, leaning on the synergy of consumer centric roles held within the sports & lifestyle industry. Eager to drive strategies that minimize corporate activities' footprint. Special interest in pioneering regenerative processes and biomimetic approaches.
Previous Brands
Converse
Nike
Rip Curl Europe
SELF
Work Experience
Freelance Merchandising Consulting
Aug ‘23 - Dec ‘23
SELF
- Analysed the client’s DNA and current hurdles -iconic UK football brand - Developed a strategy to elevate its apparel proposition - Defined merchandising grids and pinpointed future franchises
Sr Manager, Trends & Consumer Insights
Sep ‘17 - Dec ‘21
Converse
Footwear Merchandising Director, Sports Lifestyle
Jun ‘14 - Sep ‘17
Converse
Footwear Merchandising Manager
Jun ‘12 - Jun ‘14
Converse
Action Sports Merchandising Manager
Dec ‘10 - Jun ‘12
Nike
Retail Buying Manager
Nov ‘08 - Sep ‘10
Rip Curl Europe
Senior Product Line Manager
Dec ‘04 - May ‘09
Rip Curl Europe
Sales Rep
Jun ‘01 - Nov ‘04
Rip Curl Europe
Export Sales Rep
Apr ‘99 - May ‘01
Les Olivades
Languages
English - Fluent
French - Native
German - Work Proficiency
Education & Training
Ecole Nationale Superieure de Creation Industrielle
‘22 - ‘23
MSc
Nature Inspired Design
Aix-Marseille University
‘95 - ‘97
BA Hns
Business & Languages
Cologne University of Applied Sciences
‘94 - ‘95
Business & Languages
Business & Languages
University of West London
‘93 - ‘94
Business & Languages
Business & Languages