Jennifer Thomas
Over the past 3 years, I’ve had the privilege of working in the luxury sector, most recently with Gucci India and DiA Precious Jewellery, where I focused on client engagement, customer experience and high-touch marketing initiatives. My career in luxury may be recent but it builds on a solid foundation of over 12 years in marketing, product strategy, and brand positioning across industries — including financial services. My transition into luxury was intentional, driven by a passion for storytelling, aesthetics and building meaningful client relationships. While my core experience in luxury lies in client engagement, I’ve increasingly worked at the intersection of brand communication and customer experience, collaborating with internal and external teams to craft narratives, guide campaigns and enhance customer touch-points. Since June 2025, I’ve been consulting independently with boutique and emerging luxury brands, helping them refine their brand communication strategies and build stronger client engagement programs. Alongside this, I’ve begun exploring creative ventures — including luxury gifting concepts and handcrafted design — which allow me to stay creatively engaged and deepen my understanding of emotional brand connections. My goal is to return to a full-time leadership role in the luxury space, where I can combine brand communication, client engagement, and creative strategy to help build brands that resonate deeply with their audiences. I’m especially interested in roles that value creativity, insight-driven storytelling, and relationship-building — and I’m always open to conversations with brands, collaborators or founders in the luxury or lifestyle space.
As a consultant, I combine strategic rigor with creative execution, designing communication and CRM& Client Engagement strategies that are rooted in brand identity and deeply attuned to consumer behavior. My academic background in Luxury Brand Management further enhances my ability to support premium and luxury retail brands. I understand the nuances of the luxury segment, enabling me to create tailored engagement and communication strategies that uphold exclusivity and elevate the customer experience. Most recently I have applied this expertise independently as the founder of L'Amour — The Gifting Studio, a luxury gifting brand I built from the ground up.
Spearheaded the development and execution of holistic brand communication strategies across all channels, ensuring alignment with the brand’s luxury positioning and business goals. Led media relations and influencer partnerships to amplify brand visibility, secure high-impact coverage, and strengthen brand equity. Directed social media strategy and content creation, ensuring consistent, high-quality messaging that reflects the brand’s tone and values. Managed internal and external communications, maintaining alignment with the brand’s premium identity and enhancing stakeholder engagement. Partnered with marketing and creative teams to shape and deliver compelling brand storytelling that resonates with target audiences. Designed and implemented strategic client engagement and relationship management (RM) programs, deepening loyalty and fostering meaningful connections in line with the brand’s values and culture.
Contributed to the conceptualisation and planning of client engagement initiatives, including global and local retail activations, curated brand experiences, and personalised gifting strategies; evaluated effectiveness to inform future planning. Spearheaded the successful launch of the flagship store at Jio World Plaza, Mumbai, delivering a high-impact retail experience aligned with brand standards. Led the implementation of clienteling programs and in-store activations in line with global brand guidelines, empowering retail teams with strategic clienteling practices to drive business results. Partnered with market leads and store management to define, measure, and achieve performance objectives, with a focus on nurturing and growing the brand’s top client base in the region. Managed CRM planning, budgeting, and execution—ensuring accurate data capture and integrity while leveraging insights to expand the customer base and optimize sales performance. Delivered CRM KPI reporting and analysis to support local retail teams, improving client engagement and loyalty through data-driven strategies. Assessed marketing ROI and tools performance, optimizing budget allocation and enhancing the impact of CRM initiatives. Collaborated with Regional and Global teams to curate premium brand experiences for high-value clients, ensuring alignment across communication strategies and fashion/product calendars. Worked closely with the PR team to coordinate messaging and timing for key brand and product moments, enhancing overall client engagement.
Create curriculum and content for Luxury Brand Management Course for partner institution (INSD) Devise Innovative Growth Strategies for HM Luxury Consultancy Align the company around the brand direction, choices and tactics
Proposed potential strategic initiatives to maintain and enhance client engagement post COVID-19.”
- Handled marketing and communication initiatives to improve product visibility among distribution channelsIncreased business from € 38 M in FY 2016-17 to € 126 M in FY 2017-18 by working closely with sales teams and managing product launched - Identified gaps after thorough data analysis to implement strategies that improve overall business - Undertook 3 independent product concepts and product launches for the year. - Worked on marketing collaterals with agencies to increase sales across product categories
- Conceptualised, executed, analysed and monitored up to 10 insurance plans independently varying each financial year - Analysed and evaluated market trends to identify new opportunities and improve the product portfolio - Aligned business and company objectives through focussed consumer and market research - Analysed customer segment based on data and sales reports of previously launched products - Developed competitive pricing for products based on market intelligence data - Managed end to end product lifecycle from product conceptualisation till final launch for each individual product. My portfolio included at least 3 products each year - Managed individual projects under the purview of each product launch - Developed training content and conducted training sessions for up to 100 staff pan India. The content was designed to create effective story-telling - Designed the positioning and communication strategy, marketing briefs and content for each product that was launched during the financial year - Monitored and evaluated product performance post-launch - Sales augmentation: Initiated, planned and oversaw each implementation - Managed and oversaw Digital projects for each product launched on an organisational scale