Béatrice Fratani-Klein
16 years driving digital strategy and transformation across Luxury, Beauty, Hospitality, Automotive and FMCG. Proven track record in C-level stakeholder engagement, value-driven roadmaps, and cross-functional programme leadership across international markets. Operational from day one — stepping in fast to drive execution and results.
Led Accor's 3-year digital transformation programme on personalisation strategy, roadmap, and target operating model — led full MarTech RFP cycle from vendor shortlisting to partner selection. Business rules and scoring logic for the hotel recommendation engine, coordinating senior international stakeholders across business and tech teams; data-driven product decisions tracked through business KPIs. Coached and supervised a five-person Project Management team for ALL Accor digital ecosystem (Attract Tribe): +2pts Web Direct share through data-driven feature prioritisation. Contributed to the target operating model for asset rationalisation within Adobe DAM, aligning business, design and tech teams across Accor's digital ecosystem. Contributed to GenAI pilots leveraging assets available in Adobe DAM to accelerate content production and personalisation use cases.
Defined 2022/2023 digital fragrance category strategy and roadmap for Fragrances & Beauty division. Led European rollout of Chanel.com on Salesforce Commerce Cloud — daily liaison with Artistic Direction (DA) and coordination of design, tech and business teams; ensured on-time delivery and deliverables quality across markets; implemented CSR e-commerce packaging and optimised product reviews at central level (F&B Division). Product discovery for the CHANEL & MOI client-care programme — user research, hypothesis framing and conversion-oriented feature definition; launched Click & Collect in the UK (WFJ Division).
Structured European operations for a US food-tech startup — designed the localisation operating model across 5+ markets. Recruited and managed a team of 5 freelancers; oversaw content, translation, and digital product operations.
Built the initial digital ecosystem for DS Automobiles at brand inception — configuration rate +30%. Owned go-to-market strategy, campaign management and website optimisation across European markets — coordinated design and tech teams agency-side.
Owned product backlog, defined acquisition (SEO, paid, partnerships) and retention (CRM, automation) strategies for Peugeot, Citroën and DS lifestyle websites.
2013–2014 · Jacobs Douwe Egberts 2010–2012 · BrandAlley 2009 · Louis Vuitton (intern) 2008 · Annick Goutal (intern)