I am an optimistic person, quickly passionate, who pursues goals with relevance. My objectives are to drive the growth of a global brand through its values, making customers central to an unforgettable retail experience. Results-driven and collaborative, I am comfortable working with new ideas and approaches in order to disrupt stale processes and bring about change.
- Follow up VIP clients sales - Manage the product assortment per store - Training of the store team - Developed the High Watchmaking category: display, training, CRM actions - Weekly business analysis and actions plan with store team
- Supervise a 25-persons team -Build the digital transformation of the company -Manage regional omnichannel marketing budgets : 5.5M$, 40+ brands -Launched 3 ecommerce websites in 2020, achieved 3M$ in Y1, responsible for P&L
- Orchestrated the integration of a US-based brand within France. Managed launches, led 360-activation plans with Retail, E-business and Communications teams -Developped business on new distribution channels online and offline -Analyzed weekly retail KPIs to drive the marketing strategy
- Led and launched 360 omnichannel strategies -Supervised a 4-person marketing team -Managed media budget and P&L prioritization for the brand portfolio
- Managed sales, margins and budget -Supervised a 6-person multidisciplinary team -Purchased the Collection for the retail network : 400sku/season, 20 POS
- Built monitoring tools for Collection production and creation management -Developed packaging and accessorizes: design, sourcing, production
- Followed the Collection Plan : coordination between the Studio and the production -Created learning and communication tools