Dweet
Dweet

Lucie Wullschleger

Business Development
About

I am an optimistic person, quickly passionate, who pursues goals with relevance. My objectives are to drive the growth of a global brand through its values, making customers central to an unforgettable retail experience. Results-driven and collaborative, I am comfortable working with new ideas and approaches in order to disrupt stale processes and bring about change.

Previous Brands
Louis Vuitton Middle East
Trafalgar Luxury Group
Kiehl'S, L'Oréal Luxe France
Designer Brands Fragrances, L'Oréal Luxe France
Cdec BY Cordelia de Castellane, Children Fashion
Cdec BY Cordelia de Castellane, Children Fashion
Christian Dior Couture, Children Division
Work Experience
Watches & Jewelry Business Development Manager
Jun ‘22 - Now
Louis Vuitton Middle East

- Follow up VIP clients sales - Manage the product assortment per store - Training of the store team - Developed the High Watchmaking category: display, training, CRM actions - Weekly business analysis and actions plan with store team

Head of Marketing & Ecommerce
Feb ‘20 - May ‘22
Trafalgar Luxury Group

- Supervise a 25-persons team -Build the digital transformation of the company -Manage regional omnichannel marketing budgets : 5.5M$, 40+ brands -Launched 3 ecommerce websites in 2020, achieved 3M$ in Y1, responsible for P&L

Marketing Director
Jun ‘18 - Feb ‘20
Kiehl'S, L'Oréal Luxe France

- Orchestrated the integration of a US-based brand within France. Managed launches, led 360-activation plans with Retail, E-business and Communications teams -Developped business on new distribution channels online and offline -Analyzed weekly retail KPIs to drive the marketing strategy

Marketing Manager
Oct ‘15 - May ‘18
Designer Brands Fragrances, L'Oréal Luxe France

- Led and launched 360 omnichannel strategies -Supervised a 4-person marketing team -Managed media budget and P&L prioritization for the brand portfolio

Marketing, Purchase and Communication off & online Director
Sep ‘14 - Sep ‘15
Cdec BY Cordelia de Castellane, Children Fashion

- Managed sales, margins and budget -Supervised a 6-person multidisciplinary team -Purchased the Collection for the retail network : 400sku/season, 20 POS

Marketing Manager
Jan ‘13 - Sep ‘14
Cdec BY Cordelia de Castellane, Children Fashion

- Built monitoring tools for Collection production and creation management -Developed packaging and accessorizes: design, sourcing, production

Product Manager Assistant
Jun ‘12 - Dec ‘12
Christian Dior Couture, Children Division

- Followed the Collection Plan : coordination between the Studio and the production -Created learning and communication tools

Languages
English - Fluent
German - Basic
French - Native
Location Preference
To be discussed
Work Pattern
Full-time
Part-time
Employment Preference
Freelance Assignments
Hourly Consulting
Dubai - United Arab Emirates