Recently graduated from a Masters in Innovation, Creativity and Leadership. Background in fashion, hospitality & tech. Currently consulting for fashion platform to develop a new B2B vertical. Have a strong interest in web3 technologies (Master's dissertation on DAOs, currently learning via SheFi) and looking at roles in the space.
Developing new B2B vertical for the business.
- Organised 10+ local & international events focused on technology, culture and web3 by building strategic partnerships with founders, creatives, and VCs. - Developed community-driven offering, designing onboarding process leading to a 40% increase in members. - Managed processes & tools (Notion, CRM) to support Horizon’s development, documentation, and communications. - Designed and executed multiple creative projects including content creation, event collateral & podcast production.
- Led the creation of 3 brands: managing timelines and execution of branding, design, product development and marketing initiatives, each business going to market in less than 1 year. - Oversaw the development of F&B, retail offering managing relationships with brand & commercial partners. - Established organisational structure, overseeing teams of 25+ employees, operations, establishing metrics for efficiency and quality control.
- Streamlined brand sourcing strategy by partnering with global brands & improving onboarding processes onto platform. - Established international partners, building relationships with large ecosystem players and local mechanisms including regional fashion councils, trade & culture specialists, and local fashion week organisers. - Supported startup by providing production, sustainability & PR know-how.
- Planned and executed content production, generating all media assets for web and social launch. - Project managed web launch and coordination of copywriting, UX and visual design. - Onboarded operational team and software (CRM & Business Management).
- Managed day-to-day operations, being first point of contact with brands, press and clients. -Assisted in freelance editorial shoots and features for Vanity Fair, Tank, Tatler and Conde Nast Traveller. -Collaborated with Annabel's members club in execution of events for member onboarding from creative industries.