Deepankar Singh
Strategic E-commerce Manager & Marketplace Growth Specialist with extensive experience managing Amazon UK, Europe, Shopify, Flipkart & cross-border marketplaces. Expert in account ownership, category launches, international expansion, catalog & content optimisation (A+, Brand Store, Brand Story) and supporting P&L planning. Strong cross-functional leader driving business development, vendor negotiations, pricing strategy, and high-performing teams to deliver measurable results.
Built and scaled Amazon UK/Europe 1P accounts – listings, A+, Brand Store, PO planning & growth strategy. Transitioned multiple brands from 3P → 1P, ensuring onboarding, compliance & content readiness. Expanded brands internationally across UK, EU, North America & TikTok Shop, ensuring catalogue hygiene and visibility. Partnered with marketing teams to improve visibility, engagement, conversions and brand consistency. Clients: sosu Cosmetics, Gyn Lab, Soardream, Queendream, Cura, Leezus, Mintree, Simplynam, HYUE, Meolaa(Hira) & Turing.
Managed marketplace performance across Amazon UK, Flipkart, Shopify & Zepto. Delivered incremental revenue growth through pricing strategy, visibility optimisation & category expansion. Led a 2-member team managing listings, content & daily operations. Improved Buy Box share and ROI using analytics-driven decision-making.
Managed key accounts Amazon 1P/3P India, Flipkart, Myntra, Nykaa, Shopify, Firstcry & others with ~£33,000/month average revenue (~£400,000 annually). Contributed to scaling e-commerce revenue from 0 → ~£2.8M, launching new categories (Recliners, Sofas, Beds). Achieved #1 BSR in recliner category and No. 5 in roll-pack mattress category on Amazon India. Collaborated on P&L planning support and pricing inputs. Led a 5-member team coordinating content, design, operations & marketing. Guided IT & Analytics teams on Power BI dashboards – structured KPIs, data flow & usability. Led catalogue strategy across 16+ marketplaces & Shopify store, improving product discoverability and brand visibility. Automated operations (SAP → Vinculum → Unicommerce), improving stock accuracy by 95%. Reduced return rates by 7% through content optimization (descriptions, images, videos) for better customer engagement.
Managed Amazon backend operations (~60,000 SKUs). Enhanced listings with A+ content & SEO, improving conversion rates. Reduced listing errors by 15% via structured workflows. Coordinated imports from China → FBA India, UK & EU. Guided IT team in developing WMS tools for bin-wise/rack-wise product mapping, improving pick list efficiency, reducing picking time, and accelerating order fulfillment.
Managed Amazon, Flipkart, Ebay & Walmart onboarding, account health & SLA compliance. Reduced complaints by 10% through process improvements.
Managed Marketplaces & company website operations. Supported SEO & marketing campaigns. Maintained product data sheets and coordinated supplier onboarding.