Ash Ujoodha

• Developed in-depth business intelligence on India (resident/travelers) & Indian diaspora opportunity to build strategic plans based on quantitative and qualitative insights • Monitored product categories performances and recommended action plans to ensure consistent growth for India and diaspora to the Global Marketing Team • Delivered all key strategic presentations for the top management and external presentations for Comité Colbert summarizing the luxury opportunities in India

• Defined the tablet strategic vision across our key regions (APAC, MEIA, Greater Europe, LATAM) for brands such as Excellence, Swiss Classic, Les Grandes, Lindor • Led the innovation pipeline for emerging markets from product development to 360 plans including visual identity, dedicated TVC and digital assets. • Optimized portfolio and display sourcing to drive efficiency and led the salt removal on all the tablet portfolio in close collaboration with markets and plants.

BULGARI, GLOBAL GROUP MARKETING MANAGER SERPENTI – WATCH BUSINESS UNIT JANUARY 2021– MARCH 2023 • Managed the #1 pillar and most iconic watch line from Bvlgari including 5 sublines bringing unprecedented growth +33% in 2021 vs 2019/ +31% 2022 vs 2021. • Led communication and content strategy with Roma's team for the whole WBU to drive desirability on all lines for brand campaign and key consumption periods. • Built strong business opportunities through 3 Year Plan product development pipeline, assortment optimization, business gaps analysis, market knowledge. • Worked closely on strategic presentations with the Managing Director to deliver the right message and vision to LVMH and Bvlgari Executive Committee

In-house consultant - Member of the Moet Hennessy Europe Executive Committee including the President Europe, C-level members, and Market Managing Directors • Built Moet Hennessy's strategic vision of delivering to the President Europe key insights through analysis of different types of resources to understand the consumer trends and the market performances to craft the right strategy to grow the business through strategic pillars. • Delivered brand strategic plans to grow the business by working closely with C-level executives (CMO, CFO, Sales Directors, Managing Directors) defining data-driven roadmaps with topics such as pricing, selective distribution, capabilities optimizations, portfolio strategy, M&A and business intelligence projects. • Successfully led an initiative to dynamize the bars and restaurants Champagne business in the UK, France, Germany, and Italy by developing a strong strategic plan leading to a +30% increase of sales in 300 accounts where the project was implemented for Moët et Chandon and Veuve Clicquot

GARNIER HAIRCOLOUR, SENIOR BRAND MANAGER OCTOBER 2016 – MAY 2018 • Built 360 marketing plans (4M$ media budget) on 4 leading brands in their segments, with a total revenue of 62M$, delivering continuous growth through overperforming launches allowing Garnier to surpass its direct competitor for the first time ever reaching a 25$ share. • Repositioned Olia as "THE professional salon brand at home" through packaging renovation and new media campaign based on studies making it reach 4$ share and become the #1 ammonia-free brand in Canada leading to discontinuation of key competitors in several retailers. • Launched successfully new products for Ultra Color through NPD specifically designed for the Canadian market. Crafted the new products based on consumer trends from formula selection to in-store POSM. Big bet SKU reached #1 position in the market within 5 weeks with 0.8$ share.

• Delivered +20% followers on our Instagram by planning and delivering on trend contents based on Google data and consumer trends to ensure strong engagement. • Optimized SEO and referencing on Garnier.ca and YouTube videos / managed referencing on Amazon.ca and A+ content development.

PANTENE PRO V EUROPE, ASSOCIATE BRAND MANAGER SEPTEMBER 2015 – MARCH 2016 • Delivered 100% referencing of the new innovations through strong storytelling and data-based consumer centric presentations for our sales and marketing teams. • Led the launch of a new global platform gathering all the assets created for Pantene worldwide delivering around 1M€ savings. • Created the Pantene bible gathering consumers insights, visual identity, strategic plan to deliver best in class executions in Europe.

• Developed an operational marketing action plans for the powered toothbrush Oral B Kids launched in 125 stores delivering +50% sales vs YA. • Provided strong analysis and recommendations in merchandising for the shaving category with new planogram delivering incremental 1M$ revenue.

• Increased by 5% the share of shelf by delivering strong category analysis on market trends and product performances to support Sales team negotiations (Nielsen) • Reached highest coupon redemption at 12% through highly creative designs and customer relationship to target consumers using loyalty card CRM database.