Passionate about the world of marketing, communications and PR, I use my skills and experience to create innovative strategies. My aim is to contribute to the development and visibility of brands by highlighting their identity and values.
Community management. Implementation of a marketing and communications strategy. Monitor, analyze and summarize the performance of communications operations and suggest recommendations. Create and maintain an editorial calendar. Maintain and update websites. Creation of promotional tools (brochures, posters, etc.). Elaboration of newsletters: creative brief, copywriting and follow-up through to final production.
Development of a marketing strategy for various customers. Manage various projects within deadlines and budgets. Competitive analysis. Measurement, analysis and drafting of KPI's. Customer prospecting and e-mailing campaigns. Content creation.
Competitive intelligence and market analysis. Analyse customer data from retailers. Supporting product managers in managing new product life cycles and launches. Management of external agencies. Participation in the organization and smooth execution of events. Definition of influencer strategy, in line with brand image. Identifying influencers and constantly monitoring new talent. Monitoring and analyzing the impact of activation campaigns.