With a robust background in sales and marketing, plus brand consultancy, I excel in creating engaging content for online sales platforms. Skilled at enhancing customer engagement and driving sales growth, I am adaptable and creative with basic French proficiency, ready to bring my unique perspective to any retail environment.
• Delivered range of social media content for B2B and B2C key accounts (FB, Twitter, Linked In) • Trained and Mentored Graduate intake in Marketing, Digital Content Creation and Presentation Skills
• Strategic overview, research and planning with Principal – reversed stagnation ready for merger • Merger with sector market leader successfully achieved
• Lecturer for MBA, MSc and Undergraduates, plus mentoring, coaching and support for overseas students • Italian Mentee won Executive MBA of the Year for her performance
• Researched and developed business and especially marketing plans that delivered new target business for failing enterprise, turned around fortunes, removed bad customers, refocused enterprise on Profit and Service • Reviewed and improved business using techniques including: 360 interviews, desk research, networking, mail shots, telemarketing/ cold calling, exhibitions, e-marketing, website and online marketing, social media (Linked In, FB, Twitter), PR, advertising and sales promotions • Personally identified and brought on board 90% of new business accounts, delivering 50% of total turnover and majority of new profitable business leads including the largest and most profitable client in Jatech history, NMR (National Milk Records) o Solved major lab software issues o Refocused website o Innovated Farmer and Cow Data capture – dramatically improving data collection and decision making
• Following acquisition of pest control services business, given short term task of introducing Mitie Pest Control (MPC) services to the Republic of Ireland. Mitie largely unknown in Ireland • Within a week 4 firm appointments secured with resulting contracts for MPC, with potential for other Mitie services brought to the table, including Dublin and Cork Airports, major food and pharmaceuticals facilities and distribution centres. Typical lead time for such introductions 18 months
Bryiny