Cadre stratégique, créatif et orienté résultats avec plus de 10 ans d'expérience internationale dans les secteurs de la mode, du luxe, de la beauté, du lifestyle et de l'événementiel. Spécialiste de la communication 360°, du storytelling de marque, des relations presse et influenceurs, ainsi que de la gestion d’événements à impact global. Expérience confirmée en Europe, en Amérique latine et en Amérique du Nord. Références : Givenchy Pafums, Estée Lauder, LVMH Group, Swatch Group, Tommy Hilfiger, Sephora, MAC, Ferragamo, Versace, Taittinger Champagne, entre autres. Strategic, creative, and results-driven Marketing & PR Executive with over ten years of international experience leading high-impact campaigns, global brand activations, and events across the fashion, beauty, luxury, lifestyle, and entertainment industries. Strong expertise in 360° communication, influencer marketing, public relations, retail campaigns, and storytelling — with a multicultural perspective and solid global industry network. Known for creating unique experiences, connecting brands with culture, and delivering measurable results for clients like Ferragamo, Versace, Estée Lauder, LVMH Group, Tommy Hilfiger, Sephora, Marketing & PR Executive & Event and more.
Collaborator and corresponsal based in Paris for various media/press in Mexico as: RSVP from Excelsior newspaper, Marie LATAM Magazine, Vanidades Magazine. Making coverage for Fashion weeks in London, Paris, Milan, Pitti Uomo in Florence, SIHH in Geneva, and special reports Queen Elizabeth II's funerals in London.
-Directed 360° campaigns: PR, social media, influencer marketing, brand activations. -Clients: Boss, Lacoste, Tommy Hilfiger, Ferragamo, Versace, CHANEL, LVMH, Fendi, Guerlain, Montblanc. -Led teams, managed up to 36 projects across regions, CRM, increasing commercial performance by 45%. -CSR leadership in inclusion, diversity, anti-animal cruelty, sustainability.
Responsible for executing local/regional communication strategies and leveraging their understanding of the global communication ecosystem, digital & traditional media, to convey the brand's narrative. Defines, implement, and organize local/regional PR & Artist Relations (TV, Cinema, Theater, Performing Arts, Celebrity & Influencer) strategies on/off line communication plans, leading Mkt, PR, Retail events, Artist Relations, and Sponsorships local/regional operations & coordinating external team/agencies in, and manage relations with the press, bloggers, celebrity’s, VIP´s & influencers. Estée Lauder, MAC Cosmetics, Jo Malone, La Mer, Tom Ford, Clinique, Aramis: • Develop, Launch, Executing strategies: America´s, LATAM, Europe, EMEA. • Estée Lauder PR Coorporate advisor brands: EL, Clinique, La Mer, Tom Ford, etc. • Open Doors: Staring with 6th to 57th. • I achieved the effective communication of the basic values of the brand in; sustainability, anti-animal cruelty, inclusion, diversity, equity under its mantra: All Sexes, All Races, All Ages, in locations where the penetration of the philosophy of openness in the region in accordance with local cultural customs became difficult.
-Managed $8M budget for events, sponsorships, merchandising. -Supported LATAM sales activations, exclusive sponsorships (FIFA, Carlos Santana Tour).