Maud Werderer
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I have been working since 2004 in the Sport, Fashion, Streetwear industries where I have acquired expertise in the functions of Collection Management / Head of Merchandising / Go To Market Manager on apparel, footwear and accessories. Passionate about market trends and consumers behaviours, I help brands & managers to develop their 360° product strategy.
- Brands Maud has worked with
- Ron Dorff
- Salomon
- JoTT
- Aigle
- Lacoste
- IKKS
- Petit Bateau
- Fast Retailing
- Adidas
- Le Coq Sportif
Open to relocation
Open to Part-time work
- Freelance Assignments
- Hourly Consulting
Global Product Merchandiser (Consultant)
Ron Dorff
Jun 2022 - Present
• Create a new product segmentation (typology, lifecycle, price)
• Develop weekly and monthly sales reports (web and own retail)
• Set up FW23 range plan and design brief based on product analysis, be...
Senior EMEA Merchandising manager
Salomon
Jan 2022 - Jun 2022
• Define the EMEA SS23 directed assortment plan on apparel & accessories (new business model similar to corners)
• In charge of forecast and buying plan of the season
• Give inputs &brief global team ...
Global Product Merchandiser
JoTT
Aug 2021 - Dec 2021
• Creation of end of season reports H20 to SS22+benchmark
• Define H21 collection segmentation
• Build H22 & SS23 range plan & design brief
• Define price & margin strategy
Head of Collection
Aigle
Oct 2020 - Dec 2022
• €197 Mio annual turnover
• Management of 5 product managers
• Steering the global product strategy on all product categories (1500 SKU season), markets and distribution channels
• Responsible for t...
Head of Underwear & Loungewear product (Transition manager)
Lacoste
Mar 2020 - Mar 2020
• Management of the SS20 collection &product team (6 persons)
• Driving the SS20 linebook
Merchandise
(Advanced)
Product Knowledge
(Advanced)
Luxury Goods
(Intermediate)
Product Management
(Advanced)
Retail
(Intermediate)
Sporting Goods Industry
(Advanced)
Outdoor Industry
(Intermediate)
Retail Marketing
(Advanced)
French
Native
English
Fluent
German
Basic
Italian
Basic
University Lumières Lyon 2
Master
Fashion & communication
2004 to 2006
Esmod Fashion Business
Bachelor degree
Fashion marketing & management
2001 to 2004
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