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Maud Werderer

Merchandising manager / Collection manager
About

I have been working since 2004 in the Sport, Fashion, Streetwear industries where I have acquired expertise in the functions of Collection Management / Head of Merchandising / Go To Market Manager on apparel, footwear and accessories. Passionate about market trends and consumers behaviours, I help brands & managers to develop their 360° product strategy.

Previous Brands
Adidas
Aigle
Fast Retailing
IKKS
JoTT
Lacoste
Le Coq Sportif
Petit Bateau
Ron Dorff
Salomon
Work Experience
Global Product Merchandiser (Consultant)
Jun ‘22 - Now
Ron Dorff

• Create a new product segmentation (typology, lifecycle, price) • Develop weekly and monthly sales reports (web and own retail) • Set up FW23 range plan and design brief based on product analysis, benchmark and trends. • Manage SS23 and FW23 buying / Open to Buy budget and KPI's • Management and training of 2 persons

Senior EMEA Merchandising manager
Jan ‘22 - Jun ‘22
Salomon

• Define the EMEA SS23 directed assortment plan on apparel & accessories (new business model similar to corners) • In charge of forecast and buying plan of the season • Give inputs &brief global team based on product performance analysis, key account &field account meetings, trends. • Create the SS23 Products Toolbox (collection presentation, sell-in sheets, catalogues...) + presentation to the sales team. • Drive the creation of a virtual showroom

Global Product Merchandiser
Aug ‘21 - Dec ‘21
JoTT

• Creation of end of season reports H20 to SS22+benchmark • Define H21 collection segmentation • Build H22 & SS23 range plan & design brief • Define price & margin strategy

Head of Collection
Oct ‘20 - Dec ‘22
Aigle

• €197 Mio annual turnover • Management of 5 product managers • Steering the global product strategy on all product categories (1500 SKU season), markets and distribution channels • Responsible for the collection adoption rate, margin &KPI's

Head of Underwear & Loungewear product (Transition manager)
Mar ‘20 - Mar ‘20
Lacoste

• Management of the SS20 collection &product team (6 persons) • Driving the SS20 linebook

Head of Kids collections Day/Night/Underwear
Jun ‘18 - Dec ‘19
Petit Bateau

• Define the collection framework, product strategy & the operational marketing plan. • Management of 3 persons • Set up of new processes : new calendar & efficient fabric plan

Category manager
Jan ‘18 - Jun ‘18
IKKS

• Define the SS19 product strategy for women and accessories • Set up SS19 collaborations

Global Merchandising Manager
Apr ‘15 - Jan ‘18
Fast Retailing

PRINCESSE TAM TAM - Global Merchandising Manager • €98Mio turnover (FY57 +11% VS LY) • Management of 6 persons • Define product strategy and concepts 350 SKUs : Lingerie €60Mio; Loungewear €24Mio; Swim €12Mio; Acc€2Mio • In charge of new businesses: Sport range launch, Uniqlo Heattech product collaboration revival plan, new retail concept • Responsible for retail buying and budget for 150 Shops • Implement a 360° marketing approach COMPTOIR DES COTONNIERS - Global Merchandising Manager • €125Mio turnover / 160 SKU season / Management of 3 PM • Define product strategy and concepts for 3 categories: Knit 65€Mio; Cut& Sewn €31Mio; Acc €29Mio • In charge of collaborations: N e w Balance. B r a n d , Uniglo • Launch of the first sneakers made by CDC SLASH (20Kpcs 2€Mio) • Responsible for retail buying and budget for 380 stores

Global Category Manager
Feb ‘09 - Apr ‘15
Adidas

Global Category Manager - Adidas Originals women's footwear • P&L responsibilities of €300 Mio annual turnover. +18% from 2012 to 2015. 300 SKUs &8,5 Mio pairs • Management of 4 Product Managers • Responsible for the FTW products from briefing to go to market • Define core offer, product assortment, phasing, key stories distribution &price strategy • Ensure implementation of marketing strategies at local level • Create global Stan Smith product & marketing relaunch strategy • Set up and management of diverse collaborations: TOP SHOP, FARM, RITA ORA Senior Product Manager Adidas Originals Women &Kids FTW • €170 Mio turnover / 150 SKUs / Management of 1APM • In charge of "sleek" feminine, street and kids ranges • Product &marketing launch of the new Action sports range Product Manager Adidas Originals Men Select & Running FTW • €200 Mio turnover / 130 SKUs • Managing global lifestyle ranges including Adicolor &Running • Implementation of collaborations with STAR WARS & creation of exclusive packs for top retailers (Colette, Size!) Product Manager Adidas Originals Blue FTW, APP, ACC • €70Mio turnover / 280 SKUs • Management of a new premium fashion concept Originals Blue : creation of a new range structure & roll out, new distribution strategy, shop in shop in originals stores &department stores

Junior Product Manager
May ‘06 - Feb ‘09
Le Coq Sportif

• Responsible for product creation from clear briefs to range launch (180 SKUs) • Product launches: Deauville, Worker, Escrime; • Set up of collaboration with JC de Castelbajac, Sixpack, M&M's • Implementation of the communication strategy and go to market plan on the fashion segment • In charge of trade marketing and events (Calvi on the Rocks, trade shows, new store opening)

Languages
French - Native
English - Fluent
German - Basic
Italian - Basic
Location Preference
Open to relocation
Work Pattern
Part-time
Employment Preference
Freelance Assignments
Hourly Consulting
Education & Training
University Lumières Lyon 2
‘04 - ‘06
Master
Fashion & communication
Esmod Fashion Business
‘01 - ‘04
Bachelor degree
Fashion marketing & management
Annecy, France