Maud Werderer



Maud Werderer

Merchandising manager / Collection manager

Current Location

Annecy, France

Maud is available for work

I have been working since 2004 in the Sport, Fashion, Streetwear industries where I have acquired expertise in the functions of Collection Management / Head of Merchandising / Go To Market Manager on apparel, footwear and accessories. Passionate about market trends and consumers behaviours, I help brands & managers to develop their 360° product strategy.

  • Brands Maud has worked with
    • Ron Dorff
    • Salomon
    • JoTT
    • Aigle
    • Lacoste
    • IKKS
    • Petit Bateau
    • Fast Retailing
    • Adidas
    • Le Coq Sportif
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Part-time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting

Global Product Merchandiser (Consultant)

Ron Dorff

Jun 2022 - Present

• Create a new product segmentation (typology, lifecycle, price)
• Develop weekly and monthly sales reports (web and own retail)
• Set up FW23 range plan and design brief based on product analysis, be...

Senior EMEA Merchandising manager


Jan 2022 - Jun 2022

• Define the EMEA SS23 directed assortment plan on apparel & accessories (new business model similar to corners)
• In charge of forecast and buying plan of the season
• Give inputs &brief global team ...

Global Product Merchandiser


Aug 2021 - Dec 2021

• Creation of end of season reports H20 to SS22+benchmark
• Define H21 collection segmentation
• Build H22 & SS23 range plan & design brief
• Define price & margin strategy

Head of Collection


Oct 2020 - Dec 2022

• €197 Mio annual turnover
• Management of 5 product managers
• Steering the global product strategy on all product categories (1500 SKU season), markets and distribution channels
• Responsible for t...

Head of Underwear & Loungewear product (Transition manager)


Mar 2020 - Mar 2020

• Management of the SS20 collection &product team (6 persons)
• Driving the SS20 linebook

  • Merchandise


  • Product Knowledge


  • Luxury Goods


  • Product Management


  • Retail


  • Sporting Goods Industry


  • Outdoor Industry


  • Retail Marketing










University Lumières Lyon 2


Fashion & communication

2004 to 2006

Esmod Fashion Business

Bachelor degree

Fashion marketing & management

2001 to 2004

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