I have been working since 2004 in the Sport, Fashion, Streetwear industries where I have acquired expertise in the functions of Collection Management / Head of Merchandising / Go To Market Manager on apparel, footwear and accessories. Passionate about market trends and consumers behaviours, I help brands & managers to develop their 360° product strategy.
Create a new product segmentation (typology, lifecycle, price) Develop weekly and monthly sales reports (web and own retail) Set up H23 range plan and design brief based on product analysis, benchmark and trends. Manage the open to buy budget and KPI's on SS23 and FW23.
Define the EMEA SS23 directed assortment plan on apparel & accessories (new business model similar to corners) In charge of forecast and buying plan of the season Give inputs & brief global team based on product performance analysis, key account & field account meetings, trends. Create the SS23 Products Toolbox » (collection presentation, sell-in sheets, catalogues...) + presentation to the sales team. Drive the creation of a virtual showroom
Supporting the launch and creation of STAN, the first backpack that will saves your lives. Benchmark, design brief, development, go-to-market strategy, business model thinking.
Creation of end of season reports (H20 to SS22) + benchmark Define H21 collection segmentation Build H22 & SS23 range plan & design brief Define price & margin strategy
Steering the global product strategy on all product categories, markets (Europe and Asia) and distribution channels. Responsible for the collection adoption rate, margin & KPI's €197Mio annual turnover Management of 5 product managers
Management of the SS20 collection & product team (6 persons) Driving the SS20 linebook
Define the collection framework, product strategy & the operational marketing plan. Management of 3 persons Set up of new processes : new calendar & efficient fabric plan
Define the SS19 product strategy for women and accessories Set up SS19 collaborations
Schools specialized in Sport and fashion : ISTA, ISG LUXE, MODAR'T, PPA, IUT OSV ACADEMY Course modules : the streetwear sector, product merchandising, brand management & brand platform, management and creation of a collection, product manager's toolbox, go to market strategy, etc. Organisation of study cases & workshops in partnership with companies and schools.