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Maud Werderer

Merchandising manager / Collection manager
About

I have been working since 2004 in the Sport, Fashion, Streetwear industries where I have acquired expertise in the functions of Collection Management / Head of Merchandising / Go To Market Manager on apparel, footwear and accessories. Passionate about market trends and consumers behaviours, I help brands & managers to develop their 360° product strategy.

Previous Brands
MAUDW
Fast Retailing
adidas group
Le Coq Sportif International
Adidas
ARES automotive search
Galeries Lafayette
Work Experience
Merchandising manager @Salomon Sportstyle
Jun ‘23 -
MAUDW

Merchandising Manager @RON DORFF (Consultant)
Jun ‘22 - Dec ‘23
MAUDW

Create a new product segmentation (typology, lifecycle, price) Develop weekly and monthly sales reports (web and own retail) Set up H23 range plan and design brief based on product analysis, benchmark and trends. Manage the open to buy budget and KPI's on SS23 and FW23.

SENIOR EMEA Merchandising Manager @SALOMON (Transition manager)
Jan ‘22 - Jun ‘22
MAUDW

Define the EMEA SS23 directed assortment plan on apparel & accessories (new business model similar to corners) In charge of forecast and buying plan of the season Give inputs & brief global team based on product performance analysis, key account & field account meetings, trends. Create the SS23 Products Toolbox » (collection presentation, sell-in sheets, catalogues...) + presentation to the sales team. Drive the creation of a virtual showroom

Product Marketing @IN & MOTION (Consultant)
Oct ‘21 -
MAUDW

Supporting the launch and creation of STAN, the first backpack that will saves your lives. Benchmark, design brief, development, go-to-market strategy, business model thinking.

Global Product Merchandiser @ JOTT (Transition manager)
Aug ‘21 - Dec ‘21
MAUDW

Creation of end of season reports (H20 to SS22) + benchmark Define H21 collection segmentation Build H22 & SS23 range plan & design brief Define price & margin strategy

Head of Collection @AIGLE (Transition manager)
Oct ‘20 - Dec ‘20
MAUDW

Steering the global product strategy on all product categories, markets (Europe and Asia) and distribution channels. Responsible for the collection adoption rate, margin & KPI's €197Mio annual turnover Management of 5 product managers

Head of Underwear & Loungewear product @LACOSTE (Transition manager)
Mar ‘20 - Mar ‘20
MAUDW

Management of the SS20 collection & product team (6 persons) Driving the SS20 linebook

Head of Kids collections Day/Night/UnderW @PETIT BATEAU (consultant)
Jul ‘18 - Dec ‘19
MAUDW

Define the collection framework, product strategy & the operational marketing plan. Management of 3 persons Set up of new processes : new calendar & efficient fabric plan

Category manager @IKKS (Transition manager)
Jan ‘18 - Jun ‘18
MAUDW

Define the SS19 product strategy for women and accessories Set up SS19 collaborations

Lecturer in product marketing & collection management in business schools
Jan ‘18 -
MAUDW

Schools specialized in Sport and fashion : ISTA, ISG LUXE, MODAR'T, PPA, IUT OSV ACADEMY Course modules : the streetwear sector, product merchandising, brand management & brand platform, management and creation of a collection, product manager's toolbox, go to market strategy, etc. Organisation of study cases & workshops in partnership with companies and schools.

Global Category Manager Comptoir des Cotonniers / Princesse Tam Tam / Uniqlo
Apr ‘15 - Dec ‘17
Fast Retailing

Global Category Manager _ Women's FTW Originals
Oct ‘12 - Apr ‘15
adidas group

Senior Global Product Manager _ Women's and Kids FTW Originals
Oct ‘11 - Oct ‘12
adidas group

Global Product Manager _ Men's and Kids APP & FTW Originals
Mar ‘10 - Sep ‘11
adidas group

Global Product Manager _ Originals Blue APP&FTW
Feb ‘09 - Feb ‘10
adidas group

Product line manager Apparel & Communication manager Junior
May ‘06 - Feb ‘09
Le Coq Sportif International

Product Merchandiser assistant Originals France
May ‘05 - Sep ‘05
Adidas

Marketing assistant Originals France
May ‘04 - Dec ‘04
Adidas

Junior marketing study analyst
Jul ‘03 - Sep ‘03
ARES automotive search

Merchandising Assistant
Jan ‘03 - Mar ‘03
Galeries Lafayette

Languages
French - Native
English - Fluent
German - Basic
Italian - Basic
Education & Training
University Lumières Lyon 2
‘04 - ‘06
Master
Fashion & communication
Esmod Fashion Business
‘01 - ‘04
Bachelor degree
Fashion marketing & management
Annecy, France