With over 17 years of experience in women's apparel, including a decade as a Design and Creative Brand Director in Los Angeles, I am currently based in the UK, working as a Creative Brand Consultant. Throughout my career, I have successfully collaborated with design teams to identify key opportunities in assortment building, in-season selling, and trend forecasting. I have extensive experience curating capsule collections for both wholesale and retail partners, working closely with sales teams to ensure alignment and success. Additionally, I have styled on set for e-commerce and marketing, ensuring that the visual representation of products resonates with the target audience. As Creative Director at Project Social T, I spearheaded the brand’s wholesale expansion into major retailers such as Urban Outfitters and Nordstrom, as well as over 600 boutiques. I worked closely with buying teams to develop exclusive capsule collections and tailored product assortments by region. My hands-on approach to managing sales relationships, combined with a deep understanding of product performance, ensured we consistently met and exceeded sales goals while maintaining strong profitability. At LNA Clothing, I refreshed the brand’s market positioning by aligning design, merchandising, and sales strategies. I led the development of exclusive collaborations and implemented seasonal trend strategies that resonated with key retail partners such as Free People and Shopbop. My buying experience at Topshop and Free People has equipped me with a unique understanding of consumer behavior and product trends across Europe and North America. This experience has helped me refine a data-driven approach to assortment planning, ensuring collections resonate with different regions while maintaining the brand’s identity. What sets me apart is my ability to bridge the gap between the creative and commercial aspects of fashion. From overseeing trend forecasting and product development to helping brands expand into new markets and optimize their product assortments, my comprehensive understanding of the fashion process allows me to create connections that boost sales and enhance brand positioning. Additionally, my leadership experience includes managing cross-functional teams, ensuring alignment across design, sales, and marketing functions.