Claire Wheeldon

Throughout my career, I have successfully collaborated with design teams to identify key opportunities in assortment building, in-season selling, and trend forecasting. My extensive experience includes curating capsule collections for both wholesale and retail partners, working closely with sales teams to ensure alignment and drive success. My work styling on-set for e-commerce and marketing has also honed my ability to ensure that visual representations of products resonate deeply with target audiences. As the Creative Director at Project Social T, I spearheaded the brand’s wholesale expansion into major retailers such as Urban Outfitters, Nordstrom, and over 600 boutiques. This role involved close collaboration with buying teams to develop exclusive capsule collections and tailor product assortments regionally. My hands-on approach to managing sales relationships, coupled with a keen understanding of product performance, consistently allowed us to meet and exceed sales goals while maintaining robust profitability. At LNA Clothing, I revitalized the brand’s market positioning by aligning design, merchandising, and sales strategies. I led the development of exclusive collaborations and implemented seasonal trend strategies that resonated with prominent retail partners like Free People and Shopbop. My buying experience at Topshop and Free People has refined my understanding of consumer behavior and product trends across Europe and North America, enabling me to adopt a data-driven approach to assortment planning. What sets me apart is my unique ability to bridge the creative and commercial aspects of fashion. From overseeing trend forecasting and product development to helping brands expand into new markets and optimize their product assortments, my comprehensive understanding of the fashion process allows me to forge connections that enhance brand positioning and drive sales. Additionally, my leadership experience in managing cross-functional teams ensures seamless alignment across design, sales, and marketing functions, fostering a collaborative environment that promotes innovation and success.