Diana Dău
Visual creative working with high-end e-commerce and retail brands in the beauty, fashion, and lifestyle industries with a keen interest in consumer behaviour and trend analysis. Portfolio: https://dianadau.art Key skills: UX & UI design, Branding, Photography, Art direction "A designer’s business involves relentless inquiry into the best possible way to create the new, discover the unexplored, or achieve the functional. A designer’s job is to extend the boundaries of thought, to generate new options, and, ultimately, to create value for users. This requires the ability to imagine “that which does not exist.”
-Working across 3 of Puig's brands: Penthaligon's, Kama & L'Artisan Parfumeur -Prepared detailed wireframes and interactive prototypes, for mobile & web -Redesign the checkout process, resulting in a 20% increase in sales conversion -Revamped and reorganized the component library, reducing development time and ensuring consistent brand implementation across Puig’s portfolio of products -Update user journeys and implement new functionalities to enhance the user experience -Design a dynamic email design system, optimising brand consistency and user engagement; increased email open rates and team efficiency through standardized templates -Managed junior web designer and provided training as needed
-newsletters/email design -design and create innovative graphics, animations, moving image, to support and grow the existing image of the brand for all digital touchpoints
-Design and optimise the UI blog pages for new content -Design social media assets, including short animation videos and design elements for new campaigns -Developed offline and online branding assets, including email templates, landing page designs, web banners, product brochures, and event collaterals
-Develop and execute graphic design art direction for digital channels for two major campaigns: All Hours & SS21 -Collaborate with the marketing team to create innovative graphics and animations for social media, to support and grow the existing image of the brand for all digital touchpoints -Design and produce printed vinyl artwork for global stores' visual merchandising -Design and artwork printed catalogues
-packaging design -paid ads (video) -newsletters (email design) -social media content -website content
-social media content: graphic design -product photography: styling, shooting, planning, retouching
-concept development including mood boards -video, stop motion and imagery creation for brand projects, social and editorial -product package designs for exclusive partnerships and new launches -print specifications -planning and working with third parties to meet production deadlines -creation of brand marketing assets -styling and directing internal photo shoots and image creation -press release designs for consumer & corporate use -event collateral designs including invitations, goody bag inserts, wall vinyl -designing email newsletters -on set photography art direction -designing app banners
-ensure that the creative output is consistent and in line with each project objectives and brief, with consistency across all creative touch points, and that concepts are aligned across all media -design website banners, flyers, leaflets -produce social media content: videos, graphics, photos -oversee packaging production and liaise with printing companies -packaging design -photo campaign ideation & execution -on set photography experience -art direct &managing freelancers -ideate and define the brand strategy -source and retouch images -UI & UX design -design e-mail newsletters
Diana is a designer with great attention to detail and work of the highest standards. She really engaged with the whole team and demonstrated strong presentation skills. Her positive can-do attitude paired with her great judgement when it comes to providing solutions to UX/UI issues makes her a great asset to any team.