More than 20 years working for beauty and luxury brands, for major matrix organizations or luxury Maisons, in product development, 360° omnichannel marketing, client experience, e-commerce, retail and training. Thrilled to cope with strategic or operational issues, and reinforce teams collaboration. Business and Client centric, I am also creative and team player, looking for new challenges.
Premiumization of the customer experiences through customer care ww teams, deployment of KPI and follow-up of the training of the customer care teams, work on the omnichannel Lacoste experience and on brand new projects to enhance service at the customer level
Accompany the jewelry Maison of culture diamonds in its fast growing expansion regarding the client experience. Develop its uniqueness vs. the traditional jewelers and vs. the emerging ones on the culture diamonds industry. Develop a memorable selling ceremony to better engage the clients and impact sustainably the relationship.
Enhance the growth of the brand in all geographies by leveraging, both on and off line, on 6 levers: operational marketing, architecture & merchandising, training & events, CRM, e-commerce and e-retail
Drive and innovate on brands' strategies and operational projects in Marketing, Retail, Omnichannel Client Experience and Training in fast-moving environments
Develop the Retail Excellence and Learning & Development function as a key business driver, leveraging retail / luxury expertise in client experience to increase growth and client loyalty across a portfolio of more than 20 brands worldwide, on fragrance, makeup & skincare incl. Gucci, Burberry, Tiffany, Chloé Implementation of a new worldwide learning solution through the launch of WeLiveBeauty app for our beauty consultants. 2019 1st "Mobile Learning Award" for Coty and 2020 "Digital Learning" Prize Retail acceleration through new selling ceremonies, new uniforms, new trainings for our consultants and expansion of our Philosophy boutiques in Asia
Renew and upgrade the retail in-store experience and build a growth business strategy with a new, more profitable boutique concept for Clarins Deployment of 3 pilots : Hong Kong (nov 2016), Philadelphia (jan 2017) and France (may 2017) before worldwide roll out
In charge of the business growth and retail development of Lancôme department stores (turnover, market share, quality of service) and especially in our flagships, and of commercial negotiations with our clients (Galeries Lafayette, Printemps, Le Bon Marché) for Lancôme and the other brands of the Luxury Division Achievement in becoming #2 brand in Galeries Lafayette Haussmann in 2014/2015 Team management: more than 60 Beauty Consultants/Make-up artists/Managers, trainer, coach.
Transition Management with the integration of Designer brands: Viktor & Rolf, Martin Margiela, Stella Mc Cartney Collaboration with the CDO of the Luxury Division to its digital transformation: e-commerce acceleration, omni-channel customer relationships, marketing transformation
Design and development of strong in-store retail to successfully boost sales and create experience & loyalty Close collaboration with Mr Armani's team
Design of an offer of trainings to enhance expertise and creativity of the Group marketing senior managers in the HR Department
Worldwide marketing development for the upcoming 5 years in the categories of mascaras, eye shadows and liners Launch of Hypnose mascara still #1 franchise worldwide on the selective market