Head of Product Design; Buying | Transforming Creative Vision into Commercial Growth |…
- Design and Development: Ability to design and develop own ranges while mentoring a team. - Organisation and Administration: Ensure all collection boards, range plans, critical path, and administrative files are kept up-to-date. - Team Management: Oversaw creative direction and delegation of workload to the design team and wider business. - Project Management: Developed and implement project management tools to improve organisation and efficiency of work, resulting in all projects completed on time. - Budget Management: Responsible for managing department budgets. - Art Direction: Oversee art direction briefs and build campaigns. - Garment Quality and Fit: Led fitting sessions with garment techs and ensure fit, quality, and design are delivered. - Forecasting and Supply Chain Management: Provided future product forecasts, facilitate the creation of a new supply chain, and track and manage sampling development. - Operational Support: Provided daily operational and strategic support to the CEO and founder. - Brand Development: Contribute to the development, improvement, and implementation of brand vision and values. - Buying: Skilled in analysing consumer buying patterns, and predict future trends, managing plans for stock levels, and reacting to changes in demand and logistics. - Merchandising: Merchandise, allocate, and directed two future seasons of collections for three brands within four months, resulting in saved stock purchases. - Pricing Strategy: Implement pricing structure for B2B and B2C in multiple currencies and performed daily reviews on sales, average order value, customer lifetime value, and customer retention rate.
- Leadership and Team Management: Successfully led teams of designers at all levels, ensuring that the creative direction from the Creative Director was effectively communicated to the entire team. - Garment Quality and Fit: Collaborated closely with garment techs to ensure that fit, quality, and design were delivered in fitting sessions. - Sourcing and Manufacturing: Developed an in-depth knowledge of sourcing and manufacturing, enabling successful collaborations with Beyond Retro, Modcloth, and Top Vintage. - Budget Management: Managed budgets for Collectif menswear and bright and beautiful, ensuring that financial targets were met. - Product Design: Developed product ranges for both the commercial and alternative markets, with a strong understanding of commercial color palettes, prints, and patterns. - Project Management: Successfully planned and developed multiple projects, ensuring that deadlines were met. - Design: Proficient in both hand drawing and CAD skills, bringing designs to life in a variety of mediums.
- Team Collaboration: Collaborated with team members to select seasonal themes, make edits to lines, and create new concepts. - Business Strategy: Ensure products are in agreement with business strategy. - Fabric and Trim Selection: Select fabrics and trims. Production Sketching: Creating production sketches for development packages. - Technical Design Collaboration: Collaborate with a GT department to ensure development packages are accurate. - Product Design: Designed and developed product ranges for both the commercial and alternative markets. - Colour and Pattern Expertise: Developed a strong understanding of commercial colour palettes, print, and pattern. - Design: Demonstrated strong hand drawing skills and CAD skills, creating and visualizing ideas and producing designs by hand or using computer-aided design (CAD). - Trend Awareness: Keep up to date with emerging fashion trends as well as general trends relating to fabrics, colours, and shapes. - Sourcing: Visited trade shows and manufacturers to source, select, and buy fabrics, trims, fastenings, and embellishments. - Photoshoot Leadership: Lead seasonal campaign photoshoots, directing, styling, organizing, and managing budgets.
- Design: Demonstrate strong CAD skills, creating and visualizing shapes and print design - Product Development: Developed ranges based on themes, working with other departments such as buyers and forecasters to meet the brief. - Team collaboration: Collaborate with team members to select seasonal themes, make edits to lines, and create new concepts. - Sales and Production Liaison: Liaised closely with sales, buying, and production teams on an ongoing basis to ensure items suit the customer, market, and price points. - Garment Tech Assistance: Assisted in tech pack creation. - Sourcing: Travelled to the Far East and EU to source and visit suppliers. Research: Conducted competitive shopping trips and marketing research. - Supplier Negotiation: Negotiated with suppliers on cost. - Trade Show Participation: Showcasing EU and UK fashion trade - several of my designs were selected for their catwalk shows. - Photoshoot Assistance: Assisting on photoshoots, styling, and outfit organizing.
- Negotiation and Liaison: Skilled in negotiating and liaising with customers and suppliers. - Mood boards: Created mood boards to show to clients. - Account Management: Designed and account management for Quiz Clothing, Lipsy, and Forever 21. - Trend Awareness: Keep up to date with emerging fashion trends as well as general trends relating to fabrics, colours, and shapes. - Design: Demonstrate the ability to create and visualize ideas and produce commercial knitwear designs by hand or using computer-aided design (CAD). - Trade Show Participation: Showcase your designs at fashion and other trade shows. - Teamwork: Assisted Head of Design and Merchandising team when required.