Goldaneh Torkamani

* Orchestrated end-to-end business launch, overseeing production, design, marketing, merchandising, retail, and store management operations. * Directed brand strategy development, customer segmentation and guided the brand design team to finalize brand identity guidelines. * Leading annual product-price strategy planning, content strategy, and integrated marketing communication (IMC) planning.

* Orchestrated marketing campaigns to drive footfall, resulting in 50% increase in foot traffic and boosted brands’ sales by an average of 20% (2.5% conversion rate). * Devised and executed marketing strategies, including influencer marketing, and achieved an impressive 150% year-over-year increase in brand awareness

* Developed creative strategies for campaigns, resulting in a 30% sales increase. * Defined yearly product-price strategy.

* Executed annual marketing plans for luxury beauty brands. * Achieved increased brand awareness and 40% follower growth. * Orchestrated in-store events for luxury perfume and beauty product launches (including MakeUp Forever and Guerlain). * Designed and executed promotional campaigns, resulting in impressive sales growth of 15% to 20% for each product.

* Formulated brand strategies for 40 clients across diverse sectors, including chain stores, FMCG, architecture, and fashion brands. * Conducted in-depth interviews, benchmarks, trend reports, and TGI analysis to inform strategic decisions. * Acted as account manager.

Writing quarterly editorials on luxury fashion, technology in fashion, industry trends and conducting interviews.