Sophie Litvinoff



Sophie Litvinoff

Ecommerce / Digital / CRO / Growth

Current Location

London, UK

Sophie is available for work

A holistic approach to brand strategy, eCommerce, trading and strategic digital direction with sustainability and ethics at the core of everything I do. Board member representing marketing, ecommerce and millennials. My experience is predominantly luxury fashion retail and brand based which has developed into trading strategy, brand building, marketing and content strategy, content realisation, user experience, multi-channel activation and idea generation. Web design/optimisation and project management at brand level and experience of group level project work. I have experience of leading companies into online retail through pure fashion ecommerce practice and now with additional experience in events, film, music and other creative partnerships. Striving to bring a new definition of 'luxury' to the fore.

  • Brands Sophie has worked with
    • Annoushka, Fine Jewellery
    • Agent Provocateur
    • Temperley London
    • Pentland Brands
    • Miss Selfridge
    • Topshop Topman
  • Sophie's past titles
    • Director Of Ecommerce
    • E-Commerce Manager
    • E-Commerce Manager
    • E-Commerce Manager
    • Ecommerce Marketing Manager
    • Creative Assistant
    • Freelance Production Assistant
    • Practice Administrator
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Permanent Positions
  • Hourly Consulting

Ecommerce and Marketing Director

Annoushka, Fine Jewellery

Jun 2020 - Apr 2022

Reporting directly to the MD and Founders, I oversee the omnichannel communication strategy, brand positioning, marketing pillars, collaborations, media spend, output, creative and realisation for the...


Annoushka, Fine Jewellery

Jan 2018 - Jun 2020

Own the marketing and brand strategy, marketing pillars, brand content and trade marketing strategy.
Own all marketing channels on and offline.
Own all digital and ecommerce activation on owned and pa...

Senior Ecommerce Trading Manager;

Agent Provocateur

Aug 2015 - Dec 2017

At Agent Provocateur, I lead the E-commerce business and trading strategy and the on-going evolution of all the sites with a view to maximize CX, conversion, functionality and our quirky brand point o...

Ecommerce Manager

Temperley London

Aug 2014 - Jul 2015

At British luxury fashion house Temperley London, I am responsible for the day-to-day management of the E-commerce business and the on-going trading of I drive development & d...

Digital Executive to Acting Ecommerce Manager

Pentland Brands

Aug 2011 - Aug 2014

This role has required the delivery of one site (inherited in the role) and now a new project plan and launch of the new website as part of rebranding Boxfresh. Rebranding project has including global...

  • Website Consultation


  • Marketing Activation


  • Customer Data


  • Brand Positioning Strategies


  • Paid Media


  • Creative Briefs



Not specified.

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