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Arnaud Guedj

Expert in developing ecommerce. 15 years experience in strategic management, digital marketing, & customer experience.
About

Empowering e-commerce teams to maximize profitability through data-driven strategies that optimize every touchpoint from start to finish. As an E-commerce Coach and Digital Transformation Expert, I guide companies and their teams in developing innovative and high-performing online sales strategies for both B2B and B2C markets. My mission is to lead organizations toward digital excellence by leveraging my deep expertise in strategic management, digital marketing, and customer experience optimization. I put my know-how at the service of businesses to drive their growth through a data-driven approach and proven methodologies. My ability to design ambitious development plans and deploy best practices internationally makes me a partner of choice for organizations seeking excellence. Holding recent certifications in Luxury and Fashion Business Management, Artificial Intelligence, Organizational Transformations, and Leadership, I maintain constant vigilance on emerging trends shaping our ever-evolving sector. Through my consulting firm Nexperio, I support companies in their digital transformation and profitability optimization. My personalized approach helps identify growth levers adapted to each context and implement tailored solutions, validated by data-analysis. Passionate about innovation and knowledge sharing, I am attentive to your specific challenges to build effective solutions together. Don’t hesitate to contact me to discuss your projects and explore collaboration opportunities!

Previous Brands
Lenovo
Work Experience
Ecommerce Director - Growth Segments, EMEA
Jan ‘11 - Jun ‘23
Lenovo

 $200M+ annual sales • Formulated and executed growth strategies: marketing acquisition, conversion optimization, customer retention to enhance customer engagement in EMEA (19 countries, 11 languages) for key B2C and B2B customer segments (Education, Gaming, and SMEs). • Lead customer experience enhancements through customer journey analysis. • Interact and influence markets executive steering committees’ members for ecommerce development. Key successes • Over $200 million in revenue, accounting for 50% of EMEA eCommerce revenue • Restructured marketing programs, enhanced merchandising, and redefined B2B user experience, resulting in a 120% increase in customer registrations year-over-year. • Differentiated the value proposition through strategic partnerships and in-person/online student experiences, leading to a 20% sales increase in a 3-month period. • Launched the Legion Bootcamp online competition: +45% in subscriptions to the Twitch channel, +25% in traffic to the Legion ecommerce section during event. • Recruited and managed a multidisciplinary, international team of 10 people.

Retail Experience
Retail Category
Premium
Luxury
Work Environment
Other
Product Category
Menswear
Womenswear
Accessories
Leather goods
Watches & Jewelry
Footwear
Beauty & Fragrances
Languages
French - Native
English - Work Proficiency